Marketing with Psychology : BSc Hons : N5C8

Lancaster University

Bachelor's degree

In Lancaster

£ 9,250 VAT inc.

The best Psychology courses

See all

See all

Description

  • Type

    Bachelor's degree

  • Location

    Lancaster

  • Duration

    3 Years

  • Start date

    Different dates available

Studying our combined Marketing with Psychology degree gives you the opportunity to learn in the quadruple-accredited Lancaster University Management School (LUMS) as well as the Department of Psychology.

Your degree will give you an in-depth understanding of human psychology; how consumers make purchasing decisions; and how you can influence business relationships through Marketing strategies. Your course covers a range of modules in both subjects, enabling you to understand how consumers think, feel and make decisions.

You’ll begin your degree with a core first-year marketing module, which provides a rigorous introduction to key concepts and techniques in marketing and Introduction to Psychology courses, along with a third subject of your choice from across the university. In the second year you will study subjects such as Marketing Research; Marketing in the Supply Chain; Consumer Behaviour; Cognitive Psychology; and Social Psychology. In your final year, you’ll be able to choose options alongside compulsory modules in Strategic Marketing; Advanced Topics in Consumer Behaviour; and Advanced Social Psychology.

Facilities

Location

Start date

Lancaster (Lancashire)
See map
Lancaster University, LA1 4YW

Start date

Different dates availableEnrolment now open

About this course

Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in marketing roles at high-profile companies including Disneyland, Boots, Barclaycard, Unilever, and many more.

Marketing graduates have also risen to senior positions at some of the UK’s top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Your Marketing with Psychology degree would also provide an excellent foundation for a career in market research.

A Level AAB

GCSE Mathematics grade B or 6, English Language grade B or 6

IELTS 6.5 overall with at least 5.5 in each component.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Cognitive Psychology
  • Psychology
  • Marketing
  • Consumer Behaviour
  • Social Psychology
  • Marketing Research
  • Routes to Market
  • Advertising
  • Digital Marketing
  • Marketing Simulation

Course programme

Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

Year 1

Core

    • Introduction to Marketing
    • Marketing Learning Community - First Year
    • Understanding Psychology
Year 2

Core

    • Cognitive Psychology
    • Consumer Behaviour
    • Marketing Learning Community - Second Year
    • Marketing Research
    • Personality and Individual Differences
    • Routes to Market
    • Social Psychology

Optional

    • Advertising
    • Digital Marketing
    • Marketing Simulation
    • Online Consumer Engagement
Year 3

Core

    • Advanced Topics in Consumer Behaviour
    • Marketing Learning Community - Final year

Optional

    • Brand Strategy
    • Business-to-Business Marketing
    • Critical & Creative Communications
    • Current Directions in Social Psychology
    • Global Marketing Management
    • Managing Marketing Innovation
    • Marketing of Services
    • Marketing Research and Consultancy Project
    • Strategic Marketing
    • Strategic Negotiation : Making Sustainable Deals
    • The Management of Marketing
    • The Psychology of Cooperation

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Additional information

Overseas Fee - £17,500

See related categories

Marketing with Psychology : BSc Hons : N5C8

£ 9,250 VAT inc.

The best Psychology courses

See all

See all