Marketing with Public Relations BA

How you learn

You learn through a mixture of tutor-directed learning and student-led exercises and activities. You will be taught by tutors who have real world experience in different sectors of business.Assessment is both formative and summative, and is supported through timely and meaningful feedback.For each assessment you receive written feedback from tutors whilst less formal feedback may be given by your peers. Self-evaluation is also encouraged.

Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.

You learn through

• lectures, workshops and seminars
• guest lectures from PR and Marketing industry experts
• collaborative activities
• research tasks
• attendance at industry events
• portfolios building

Applied learning

Work placements

You will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP

Live projects

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career.

Field trips

Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme.

Networking opportunities

Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching on the course.

The course features guest speakers from the national and international PR and marketing industries.You also have the opportunity to attend conferences and events designed to offer you valuable additional professional insight and the chance to network with experts in the industry (there may be an additional charge for these) including a number of Sheffield Hallam University industry events such as Grad Talk and Pathways held on campus throughout the course.