Mass Communication B.A.

Students will think critically and communicate accurately to diverse, global audiences, demonstrate knowledge of theoretical and historical foundations while applying legal, ethical and transparent principles to communication practices. They will evaluate the use of technology to communicate across platforms and apply technology tools to produce content. Students recognize the credible processes involved in research and think critically and communicate accurately to diverse, global audiences while applying legal, ethical and transparent principles to communication practices.

The curriculum covers the use of new technologies and functions that affect how journalism, public relations, advertising, broadcast television and radio, Internet and print media professionals work on a daily basis. Students are encouraged to take what they have learned in the classroom and apply it to real-world situations such as working with non-profit organizations, campus events and local businesses.

The Department of Communication Research Laboratory is designed to simulate a living room environment. The lab is equipped with the latest in mobile eye-tracking technology, which is used by faculty and students to conduct studies on a variety of communication messages including advertisements, news broadcasts and video content. Students and faculty work together to design, conduct and write-up research studies for presentations at various conferences, as well as publication. Past work has been presented at the Georgia College annual undergraduate research conference, and the annual Georgia Communication Association conference. In addition, students who complete a research project are encouraged to submit their work to Georgia College’s undergraduate research journal, The Corinthian.

Mass Communication majors are required to complete off-campus internships in the communications field. At minimum, students must have completed all four of their MSCM skills courses and two practicums before completing an internship. Departmental preference is that students complete all mass communication courses before completing an internship for academic credit. If students do not have a 2.5 GPA or better, they must successfully complete a noncredit internship and take three additional semester hours of MSCM electives.