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      Rome Business School

      Master in Arts and Culture Management (Online)

      Rome Business School

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      Important information

      Typology Master
      Methodology Online
      Start October 2019
      other dates

      Would you like to enhance your skills and techniques in the arts and culture field? Then look no further, Emagister adds to its catalog the Master in Arts and Culture Management.

      The Master is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

      If you want to enjoy all the benefits of the course, contact with us through our website so we can offer all the information most relevant to you.

      Facilities (1)
      Where and when
      Starts Location
      Starts Oct-2019

      To take into account

      · What are the objectives of this course?

      Attendees will receive advanced managerial expertise, anchored in the international context, thus becoming ready to excel as modern cultural managers and innovative leaders in the field of the creative industries. This programme’s quality teaching, its international internship opportunities and its career and networking services all contribute to make this Master’s Degree the perfect fit for anyone who is looking to rise to the top in the world of arts and culture management.

      · Who is it intended for?

      The Master in Arts and Culture Management is designed both for those who are seeking their first exposure to the world of arts, culture, media and entertainment management, and for those who are already working in these environments, but intend to expand and update their knowledge. Participants are typically: Graduates interested in leading and managing creative organizations operating in the performing arts (theater, dance), heritage sector (museums, historic sites), and communication and entertainment (film, music, publishing, radio and television) industries; Marketing and communication professionals who want to improve their knowledge in the arts and culture environment; Managers working in a variety of professional environments who want to improve their skills in the creative industries; Entrepreneurs who want to either start an activity related to the arts and culture or to increase their knowledge and to improve the results of their existing organizations.

      · Requirements

      All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

      · What marks this course apart?

      Choose this course and its benefits: scholarships, international internships, career service, global networking, Italian language courses and many others...!

      Questions & Answers

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      What you'll learn on the course

      Communication Training
      Arts management
      Cultural marketing
      Cultural Management
      Cultural organisations
      Cultural manager
      Cultural Mapping
      Marketing Campaign
      Marketing Strategy
      Marketing Communications

      Teachers and trainers (1)

      Alexandra Solea
      Alexandra Solea

      Alexandra Solea is an international cultural affairs professional, cultural entrepreneur, lecturer, musicologist. She has received the PhD in History and Analysis of Musical Cultures from “La Sapienza” University of Rome, and holds bachelor’s and master’s degrees in Musicology, Piano and Arts Administration (summa cum laude, with highest honours) from both the National University of Music in Bucharest and “Santa Cecilia” Music Conservatory in Rome, double-majoring in the study of Italian Baroque music and Eastern European music in the Twentieth Century.

      Course programme

      Managing Arts and Culture in the Global Era
      • The cultural economy: markets for cultural organizations
      • Enabling creativity: developing cultural projects and managing artistic processes
      • Cultural Mapping: arts organizations and cultural institutions in context

      Being a cultural manager
      • Two different values: culture and performance
      • Innovative management paradigms in cultural management
      • A new kind of sustainable start up with no
      • public funding aid
      • When sharing meets the arts
      • When culture shapes the smart city
      • Cultural management and social inclusion

      Events Production and Organization as a promotion of the cultural heritage
      • A quick and useful “vocabulary” for event organizers.
      • Events vs. Culture, History and Identity?
      • Events as an immersive experience.
      • Language, Media and Social Media: some choices that need to be made
      • Promotion of cultural heritage: functional and dysfunctional examples
      • Finding the right balance between the original environment and the appropriate event
      • Case studies analysis.
      Marketing, Communications and Fundraising for Arts and Culture

      This module introduces students to the communications and marketing requirements of arts and cultural sector institutions. Specifically, it is aimed at:

      • providing a complete picture of the contemporary approaches to the field
      • supplying the core knowledge/skills necessary to be an effective marketer in the arts and culture industries
      • providing an understanding of the similarities and differences in marketing arts and culture vs. more traditional applications, from strategy to implementation tactics
      • providing a framework for effective marketing and sales planning and strategy in the arts and culture environment.
      • thoroughly covering the tactical side of marketing, including the effective implementation of marketing tools (focusing on the web/social media) and plans.
      Creation of cultural companies

      This module will describe the world of startups, with a focus on creative ones. Start-ups represent the initial phase in the building of a company and have an important pre-requisite: the ability to scale their growth. In fact, startups are born from an idea and then, through successive iterations, produce a mock-up of that idea from which is born a minimum viable product, which, eventually, will become a product. Creative start-ups are a subset of this general definition that applies to creative value propositions. In this course, each step of building a start-up will be examined, with a focus on creative value propositions.

      Project Management for cultural organizations

      This module is aimed at supplying a 360° global vision of all the phases of the management of a project (from planning to realisation, to monitoring, to concluding), based upon strictly defined project management competencies and technical tools, team building capabilities and effective change management abilities.

      Business Planning

      The objective of the module is to help students to acquire a comprehensive view of the
      planning tool par excellence, the business plan, through a guided demonstration of its
      composition, of its contents and of its numerous purposes, which make this tool profitably
      utilisable both in the life of a company and in the creation of a start-up.

      Human Resource Management

      This module is aimed at providing cultural managers with an advanced set of skills and competencies that will enable them to successfully manage people, teams and groups.

      Art Galleries and Museums Management
      • Museum Management
      • Managing An Art Gallery
      • Cultural Event Organization And Management

      Publishing industry management
      • From paper to webzine, from webzine to social, from social to paper
      • How to make journalism behind social
      • Being bidirectional
      • The future of publishing

      Audio-visual industry management

      This module introduces the use of quantitative and qualitative research methods to better understand audience attitudes and behaviours and to develop audience-oriented policies. The focus is on how to manage the identity and the communication of a festival in regard of its duplicity as a “Body” and as a recurring and specific event.

      Performing arts management
      • The economic context of the Performing Arts
      • Artistic, political, social and economic relevance
      • Main contracts used in the Performing Arts
      • Production Process
      • Venues
      • Main contracts used in performing Arts
      • Model in decision making in performing Arts
      • Organizations
      • International perspectives

      Music Production & Artist Management
      • Recording Production
      • The roles
      • The record deal
      • The music editions
      • The distribution

      Theatre and show business management
      • Introduction
      • Product and Communication
      • Sales & Marketing and Fundraising

      Web Series Management

      The module aims at providing students with an introduction to the world of Internet videos, defining a web series, a viral video, and identifying the language and the eculiarities of the medium. Then, following a thematic path, we will analyse the growing opportunities both in communication and commercial terms. In particular, we will discuss the branded web series and their advantages for companies. Finally, we will explore the structure and management linked to the implementation of a series for the web through an illustrative and entertaining journey through successful and emblematic case histories.

      Cultural Event Management

      This module aims at giving you an overview of what it takes to create, manage and successfully bring to completion a cultural project.