Design Management
Master
In Barcelona (Spain)
*Indicative price
Original amount in EUR:
24,700 €
Innovate, Inspire, Lead: Design Management Excellence
-
Type
Master
-
Location
Barcelona (Spain)
-
Duration
11 Months
This English MDI (Master in Design and Innovation) takes the potential of design and incorporates it into business solutions to create value for both company and clients. During the course you’ll learn to use specific, agile methods to develop real projects for companies with the focus on innovation and experimentation. You’ll attend lectures, conferences and participate in workshops, travelling to two European cities, while preparing your final project. Design is an important strategic tool for differentiation on the contemporary market. It’s a lever for innovation, offering solutions that focus on co-creation, based on the study of users and their specific needs, so the interests of the brand and company are in line with the needs of those same users. It’s essential therefore for designers to understand the ins and outs of business, to play an effective role in the same. And it’s just as important for business managers to understand the potential of design, how to apply and manage it in different areas of business to contribute in a positive way to the value creation process.
Facilities
Location
Start date
Start date
About this course
Objectives:
Enable Design, Marketing, Engineering and Business Management professionals to overcome disciplinary boundaries in order to grow into key drivers of organizational success.
Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Business realities.
Assist Designers and non-Designers in understanding how design management can contribute to the creation of sustainable value within the Business environment.
Help Designers become Design Managers, Design Managers become Design Leaders and Design Leaders become innovation leaders of the future.
Provide students with Design and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals.
Develop proficiency in using the tools provided. Students will be able to identify appropriate use of these tools to balance academic and practical knowledge, efficiency in communication and ability to evaluate necessary trade-offs when faced with real business challenges.
Expand the student’s roles and capabilities in working with innovation teams.
Encourage critical thinking to allow students to be active citizens of our global society
The culmination of the course is the presentation of your personal research project as your master's thesis, the best way to showcase the skills, knowledge and analytical abilities you’ve acquired.
To keep up to speed with the latest trends in the market, the course includes two study trips, giving you first-hand experience of the different European markets and professional contexts you’ll be working in. The Master in Design Management is for people looking for insight into how to manage innovation, how to manage people, and make the best use of design tools. Design students who want to learn and use creative business methods and tools in multidisciplinary teams will find the course both interesting and useful. If you’re already established in the business world and want to learn how to apply design methods and tools in business environments, this is the course for you. The master's degree is also open to people with a background in design, management and theoretical fields. A specialisation for designers from any discipline (graphic design, product design and interior design), architects, management, business, marketing and communication professionals who want to add another feather to their professional cap.
Visit website
Reviews
Subjects
- Design Elements
- Design research
- Business Model Design
- Business management
- Financial Management
Course programme
What will you learn?
A practice-based course that gives you a critical overview of the world of design applied to the creation of new products and services for enterprises. You’ll finish the course by presenting your final project to showcase everything you’ve learned.
CONTENT 1: FINDING VALUE OPPORTUNITIES
Design Thinking Boot Camp
Trends & Forecast
Strategic Design Planning
Design Research
CONTENT 2: DEVELOPING DESIGN AND BUSINESS CONCEPTS
Service Design
Co-Creation
Experience Design
Sustainability
Storytelling
CONTENT 3: BRINGING INNOVATIVE CONCEPTS TO THE MARKET
Brand Management
Marketing
Business Model Design
Business Management
Financial Management
SEMINARS
People Management
Creativity
Bodystorming
STUDY TRIPS
PROJECTS
Real Industry Projects
CBI Project
Final Project Master's Thesis
Design Management
*Indicative price
Original amount in EUR:
24,700 €