course-premium

Master in Digital Marketing and eCommerce

Master

Online

£ 299 VAT inc.

Description

  • Type

    Master

  • Methodology

    Online

  • Class hours

    1500h

  • Duration

    18 Months

  • Start date

    Different dates available

The Master in Digital Marketing and eCommerce prepares students to lead projects under the digital environment that surrounds us. One of the main attractions of this master's degree is the integration of digital marketing techniques with electronic commerce that will allow you to create and know how to manage digital projects and achieve great economic results. Besides, with our case studies, you will launch several viable projects that will enable you to analyse the advantages and disadvantages of each of them.

This Master will provide you with all the knowledge about the most effective tools and techniques in the online environment such as Social Media, SEO, SEM, Web Usability and Analytics, Social Media, CRM, Mobile Marketing and eCommerce.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

A global vision of particular importance will be acquired for Project Managers, Marketing Directors, Communication Directors, Web Channel Managers, Webmasters, Marketing Campaign Managers, Account Executives, Analysts and Consultants, Programmers, Information Architects, Designers, Layout Designers, Copywriters, Product Managers, Directors of online store, Creation of own online businesses.

Titulación propia

Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.

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Hello, I would like to ask a couple of questions before enrolling in my studies: 1. The 299 pounds are for the whole degree? 2. Do I have to attend the lectures on specific hours or they are recorded and I can study in my free time? 3. Will the provided degree be accepted around all the EU? 4. What digital marketing platforms will be taught? 5. Do I have to finish in 18 months or I can do it faster\longer? 6. What documents do I need to provide to be applied? (I have an MA already

Aleksejus P., More than two years

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Reviews

Subjects

  • Social Media
  • Digital Marketing
  • Marketing
  • Marketing Communications
  • Marketing Strategy

Course programme

  • Develop the necessary strategies to achieve success in online sales channels.
  • Apply the technologies and legal framework for the creation of virtual stores.
  • Know more effective techniques in the online environment such as Social Media, SEO, SEM, Analytics and Web Usability as well as CRM.
  • Master the strategic direction of marketing applied to the network.
  • Apply the critical factors for the design and management of a successful website.
  • Manage the right strategies for online advertising based on the objectives set.
  • Creation of content in social and digital media and communication management. Know and apply the real cases of success of online reference companies and analyse how they have reached that point

Additional information

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online. Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. EVALUATION Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email. In the evaluation, our tutors assess the following aspects: Presentation, design, visual richness and spelling. Development of the topic, the complexity of the statement, logic and consistency with the results obtained in the case study. Added value in the analysis and development of the proposed case. It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects."

Master in Digital Marketing and eCommerce

£ 299 VAT inc.