Master in Digital Marketing and eCommerce
Master
Online
Description
-
Type
Master
-
Methodology
Online
-
Class hours
1500h
-
Duration
18 Months
-
Start date
Different dates available
The Master in Digital Marketing and eCommerce prepares students to lead projects under the digital environment that surrounds us. One of the main attractions of this master's degree is the integration of digital marketing techniques with electronic commerce that will allow you to create and know how to manage digital projects and achieve great economic results. Besides, with our case studies, you will launch several viable projects that will enable you to analyse the advantages and disadvantages of each of them.
This Master will provide you with all the knowledge about the most effective tools and techniques in the online environment such as Social Media, SEO, SEM, Web Usability and Analytics, Social Media, CRM, Mobile Marketing and eCommerce.
Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors.
Facilities
Location
Start date
Start date
About this course
A global vision of particular importance will be acquired for Project Managers, Marketing Directors, Communication Directors, Web Channel Managers, Webmasters, Marketing Campaign Managers, Account Executives, Analysts and Consultants, Programmers, Information Architects, Designers, Layout Designers, Copywriters, Product Managers, Directors of online store, Creation of own online businesses.
Titulación propia
Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities.
Reviews
Subjects
- Social Media
- Digital Marketing
- Marketing
- Marketing Communications
- Marketing Strategy
Course programme
- Develop the necessary strategies to achieve success in online sales channels.
- Apply the technologies and legal framework for the creation of virtual stores.
- Know more effective techniques in the online environment such as Social Media, SEO, SEM, Analytics and Web Usability as well as CRM.
- Master the strategic direction of marketing applied to the network.
- Apply the critical factors for the design and management of a successful website.
- Manage the right strategies for online advertising based on the objectives set.
- Creation of content in social and digital media and communication management. Know and apply the real cases of success of online reference companies and analyse how they have reached that point
Additional information
Master in Digital Marketing and eCommerce