Ostelea School of Tourism & Hospitality

Master in Events Organization, Protocol and Business Tourism (MICE) Online

Ostelea School of Tourism & Hospitality

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Important information

Typology Master
Methodology Online
Start June
other dates

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.

Important information

You must have one of the following qualification levels to take this course: Bachelor's Degree, Professional Diploma, Masters, Ph.D

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To take into account

· What are the objectives of this course?

- Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management. - Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility. - Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level. - Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team. - Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).

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What you'll learn on the course

Strategic Management
Business Tourism
Events Organization
Protocol and Business Tourism
Finance and strategic management

Course programme

Module 1 : Introductory Module
  • Challenges in Event organization: 2 ECTS

Module 2 : Structure and Finance of the Tourism sector
  • Strategic framework of the company and Business Tourism: 3 ECTS
  • Finance and strategic management, accounting and budget management of an event: 3 ECTS

Module 3 : Talent Management and Innovation
  • Intellectual capital and talent management, innovation and the entrepreneurial mindset. Creativity: 4 ECTS
  • Branding workshop: 2 ECTS

Module 4 : Event Management
  • Global conceptualization of events: 5 ECTS
  • Event Management and Production: 5 ECTS
  • Themed events: Music-Gastronomy-Sports. Personal Events (Wedding and other family events). Congresses and Symposiums: 10 ECTS

Module 5 : Protocol
  • Tutorising professional training: 5 ECTS

Module 6 : Marketing
  • International marketing and experience management for events and business Tourism companies: 5 ECTS
  • Communications and PR as an event brand: 4 ECTS

Module 7 : Master's Thesis
  • Master's thesis: 12 ECTS