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Master in Events Organization, Protocol and Business Tourism (MICE) Online
Master
Online
Description
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Type
Master
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Methodology
Online
The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.
About this course
- Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.
- Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.
- Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.
- Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
- Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).
Reviews
Subjects
- Strategic Management
- Protocol
- Communications
- Tourism
- Events
- Organization
- Business Tourism
- Events Organization
- Protocol and Business Tourism
- Finance and strategic management
Course programme
- Challenges in Event organization: 2 ECTS
Module 2 : Structure and Finance of the Tourism sector
- Strategic framework of the company and Business Tourism: 3 ECTS
- Finance and strategic management, accounting and budget management of an event: 3 ECTS
Module 3 : Talent Management and Innovation
- Intellectual capital and talent management, innovation and the entrepreneurial mindset. Creativity: 4 ECTS
- Branding workshop: 2 ECTS
Module 4 : Event Management
- Global conceptualization of events: 5 ECTS
- Event Management and Production: 5 ECTS
- Themed events: Music-Gastronomy-Sports. Personal Events (Wedding and other family events). Congresses and Symposiums: 10 ECTS
Module 5 : Protocol
- Tutorising professional training: 5 ECTS
Module 6 : Marketing
- International marketing and experience management for events and business Tourism companies: 5 ECTS
- Communications and PR as an event brand: 4 ECTS
Module 7 : Master's Thesis
- Master's thesis: 12 ECTS
Master in Events Organization, Protocol and Business Tourism (MICE) Online