Fashion Creative Direction

To conceptualise a brand and the values defining it.
To develop a brand universe in all its communicative aspects (visual identity, verbal identity, look & feel and content).
To identify and learn about trends in today’s social context. Aesthetic, artistic and cultural movements as well as technological innovations that can help students to design from the present and acquire competitive advantages in the short-, medium- and long-term future.
To create an offline and online brand community by understanding the influence and use of social media as a driving force behind the feeling of belonging to a group.
To acquire creative tools in order to confront a brief from beginning to final production.
To learn to work with and lead multidisciplinary teams.

This Master's Degree in Creative Direction for Fashion is for professionals working in the fashion industry, Graphic Design or Fashion Design graduates, and Product Designers who want to develop their skills or start a career as a creative director. If you’re a professional working for a company, or looking to create your own brand, this IED Barcelona course is what you’re looking for. If you want in-depth know-how as an up-and-coming Creative Director, if you’re working in marketing, communication and advertising and want to cut yourself a niche in the fashion world, this is the course for you.

This Master's Degree in Creative Direction for Fashion is an English-taught course that gives you the know-how, the creative tools, strategy and leadership skills, and the chance to use them in projects developed in a professional context. It includes theory-based sessions, case studies, master classes and workshops, as well as visits to local studios and international brands to get a real taste of what it’s like to work in the fashion industry. Other visits and activities give you the extensive cultural background creative directors base their proposals on. It’s an Executive course with two afternoon classes per week, so you can take your master's degree while you continue to work. You’ll finish the course with a Final Project Master's Thesis, the best way to consolidate and assimilate the knowledge and skills acquired.