Master in International Digital Marketing
Master
Online
*Indicative price
Original amount in EUR:
1,970 € 3,000 €
Conduct digital analyses and searches, establishing your business objectives
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Type
Master
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Methodology
Online
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Duration
5 Months
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Start date
September
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Teaching Method
Lectures to develop concrete and job-orientated digital skills
Workshops and exercises on real case studies to gain in-depth experience with content
Executive talks with international digital marketing leaders
Experience-based learning with case studies and exercises
Constant monitoring during the e-learning process
Final project-work to obtain your Masters qualification
Two classroom meetings during the course (only in Live Factory Option, in Eindhoven and Tallinn)
Facilities
Location
Start date
Start date
About this course
After completing this course, you will know how to
Plan an international digital marketing strategy
Create and develop innovative content that guides the ROI (Return on Investment)
Set up, optimise, create and develop organic publicity campaigns (including paid campaigns) on Facebook & Instagram, Twitter & LinkedIn, using professional reports
Create and manage search campaigns using Google AdWords and use Google Analytics to measure their performance
Plan a brand management strategy
Plan and develop social media communication for agencies, professionals and brands
Plan effective emails that generate contacts: achieve customer loyalty
Manage digital communication for PPRR and companies at an international level
Work as a digital consulting agent
Work as an advertising and product branding manager at publicity and communication agencies
Job Oriented Masters – Professional opportunities
Social media specialist
Brand manager
Digital communications expert for public or private bodies
Content manager
Blogger
Influencer
Digital marketing advisor
Career guidance interview to help define your professional career path
2. Personal branding development services and help searching for professional opportunities, in collaboration with Emagister
3. Final work placement in important companies around Europe for on-the-job training, to enter the job market
Reviews
Subjects
- Marketing
- Media
- Digital Marketing
- International
- Social Media
- Digital Strategy
- Competitors
- SEO
- SEM
- Google AdWords
- Media keywords
Course programme
With this Masters course, you will learn to define an effective digital strategy to obtain concrete results and take full advantage of the potential of social media:
Syllabus
- Digital strategy
- Understanding clients and competitors
- Marketing data & analytics
- International digital marketing
- Web marketing and search engine visibility: SEO & SEM, Google Adwords, etc.
- Social media keywords
- Strategic brand management
- Social customer and crisis management – web reputation
- Digital PR
- Facebook and Instagram ads
- Social media marketing
- Content marketing – digital storytelling
- Email marketing – lead generation
Acquire the skill of strategic digital marketing for success in a global market. Learn from Europe’s best professionals, benefiting from their experience in international business with companies all over the world.
Today, digital transformation is changing all business models, and offers businesses, professionals, and organisations infinite possibilities for growth.
International markets are becoming increasingly inter-connected, and in order to keep up with change, up-to-date and international skills are required.
All companies are constantly on the look-out for individuals with expertise and the ability to operate in a culturally diverse and innovative way at an international level, and who know how to use analyses, data, digital marketing, social media and customer engagement to achieve concrete and measurable business objectives.
If your aim is to boost your career and make your projects grow, this is the moment to take a step forward.
You will learn how to use the most effective tools for digital marketing at a superior level, obtaining a competitive advantage and progressing towards success.
Master in International Digital Marketing
*Indicative price
Original amount in EUR:
1,970 € 3,000 €