Specialized Master in Marketing and Sales
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Great. I loved my experience in Rome. The centre gave me the best assistance when I arrived in Rome. Excellent teachers, colleagues and made good friends.
← | →
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Brilliant and supportive staff, teachers, and administration!
← | →
-
Motivational, exciting and friendly. I miss them all.
← | →
Master
In Roma (Italy)
*Indicative price
Original amount in EUR:
7,200 €
Register to this Master in Marketing and Sales and take the first step on an incredible journey!
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Type
Master
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Location
Roma (Italy)
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Duration
1 Year
With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.
Facilities
Location
Start date
Start date
About this course
The Part-Time format of Rome Business School’s Specialized Master in Marketing & Sales is structured to provide participants with a thorough preparation for the Marketing & Sales sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Marketing & Sales, as well as providing an in-depth insight into innovative and responsible leadership, industry current and future trends and best practices, as well as how they can be effectively applied to the Marketing & Sales Industry.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Chief Marketing Officer (CMO)
- Global Marketing Manager
- Marketing Technician
- Sales Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Consultant
- Sales Trainer
- Commercial Director
- Product Manager
- Category Manager
- Key Account Manager
- Trade Marketing Manager
- Sales Technician
Why choose our Specialized Master in Marketing and Sales?
92% of our students get a job offer at the end of the master
12% salary increase: at the end of the master, our students generally benefit from a 12% salary increase
International Bootcamps in Rome and Barcelona: thanks to our Bootcamps you will have an immersive and stimulating experience, focused on the topics of the business world;
Networking: we have more than 221 partners of the largest companies in the world market and, thanks to our workshops and company visits, students will have continuous opportunities and networking.
Reviews
-
Great. I loved my experience in Rome. The centre gave me the best assistance when I arrived in Rome. Excellent teachers, colleagues and made good friends.
← | →
-
Brilliant and supportive staff, teachers, and administration!
← | →
-
Motivational, exciting and friendly. I miss them all.
← | →
Course rating
Recommended
Centre rating
Rainer Ciavolella Netzlaff
Ashley Jor
Elena Divine
Opeyemi Godwin Fadeyi
Subjects
- Marketing
- Communications
- Marketing Tools
- Marketing Campaign
- Communication Skills
- Marketing manager
- Strategy Development
- Management Development
- International
- Communications Planning
- Communication Training
- English
- Social Media
- Marketing Communications
- Management
- Branding
- Brand Management
- Brand positioning
- Brand activities
- Digital Marketing
Teachers and trainers (1)
James Whittle
Professor
James Whittle is a writer and marketing professional who has been working in an online context since the early days of the Web. He has created, managed and marketed the web presence of dozens of organisations, from government to international NGOs, for two decades.
Course programme
Rome Business School’s Master in Marketing and Sales is structured to provide participants with a thorough preparation for the Marketing sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyse all the specific subjects and aspects of Marketing, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Marketing and Sales Industry.
Course Programme
- Introduction to Marketing
- Company and Marketing Strategy
- The Marketing Environment
- Marketing Information Systems and Research
- Consumer Markets and Consumer Buyer Behaviour
- Business Markets and Business Buyer Behaviour
- Segmentation, Targeting, Differentiation and Positioning
- Product, Services, and Brands
- New-Product Development and Life-Cycle Strategies
- Pricing: Understanding and Capturing Customer Value
- Pricing Strategies
- Marketing Channels
- Retailing and Wholesaling
- Integrated Marketing Communication Strategy
- Advertising
- Public Relations
- Personal Selling
- Sales Promotion
- Direct Marketing
- Event Management
- Website Creation
- Search Engine Optimization (SEO)
- Web Analytics
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Online Advertising
- Creating a Competitive Advantage
- International Marketing and The Global Marketplace
- Marketing Ethics and Social Responsibility
The technical/professional teaching is enriched by:
Company tours, to get to know managerial systems and players from the inside
Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.
Training in interdisciplinary competencies, such as:
- PNL
- Self-marketing
- Interpersonal communication techniques
- Leadership
- Public speaking
- Cross-cultural Communication
- Presentation Skills
- Time Management
- Project Management
Additional information
Specialized Master in Marketing and Sales
*Indicative price
Original amount in EUR:
7,200 €