Master Online in Marketing and Sales
Master
Online
Description
-
Type
Master
-
Methodology
Online
-
Duration
Flexible
With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.
Facilities
Location
Start date
Start date
About this course
The Online format of Rome Business School’s Master in Marketing and Sales is structured to provide participants with a thorough preparation for the Marketing sector and crucial aspects of other related fields, starting with a wide overview of the management world and then proceeding to analyse all the specific subjects and aspects of Marketing, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Marketing and Sales Industry.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Chief Marketing Officer (CMO)
- Global Marketing Manager
- Marketing Technician
- Sales Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Consultant
- Sales Trainer
- Commercial Director
- Product Manager
- Category Manager
- Key Account Manager
- Trade Marketing Manager
- Sales Technician
Why choose our Specialized Master Online in Marketing and Sales?
92% of our students get a job offer at the end of the master
12% salary increase: at the end of the master, our students generally benefit from a 12% salary increase
International Bootcamps in Rome and Barcelona: thanks to our Bootcamps you will have an immersive and stimulating experience, focused on the topics of the business world;
Networking: we have more than 221 partners of the largest companies in the world market and, thanks to our workshops and company visits, students will have continuous opportunities and networking.
Reviews
Subjects
- Marketing
- Marketing Communications
- Communications
- Communication Training
- Marketing Strategy
- Marketing manager
- Marketing Processes
- Marketing Segmentation
- Brand Management
- Branding
- Brand positioning
- Communication Skills
- Management
- Management Development
Teachers and trainers (1)
Alessio Postiglione
Professor
Alessio Postiglione is a journalist, political adviser and political communications specialist. He has worked as a policy adviser of former 1st Vice President of the European Parliament and current president of the S&D group Gianni Pittella; he served for 6 years as a campaign manager and social media specialist/press secretary to Luigi de Magistris, both in the capacity as Mayor of Naples and Member of the European Parliament, as staffer of his cabinet, from 2010 to 2016.
Course programme
- Introduction to Marketing
- Company and Marketing Strategy
- The Marketing Environment
- Marketing Information Systems and Research
- Consumer Markets and Consumer Buyer Behaviour
- Business Markets and Business Buyer Behaviour
- Segmentation, Targeting, Differentiation and Positioning
- Product, Services, and Brands
- New-Product Development and Life-Cycle Strategies
- Pricing: Understanding and Capturing Customer Value
- Pricing Strategies
- Marketing Channels
- Retailing and Wholesaling
- Integrated Marketing Communication Strategy
- Advertising
- Public Relations
- Personal Selling
- Sales Promotion
- Direct Marketing
- Event Management
- Website Creation
- Search Engine Optimization (SEO)
- Web Analytics
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Online Advertising
- Creating a Competitive Advantage
- International Marketing and The Global Marketplace
- Marketing Ethics and Social Responsibility
The technical/professional teaching is enriched by:
Company tours, to get to know managerial systems and players from the inside
Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.
Training in interdisciplinary competencies, such as:
- PNL
- Self-marketing
- Interpersonal communication techniques
- Leadership
- Public speaking
- Cross-cultural Communication
- Presentation Skills
- Time Management
- Project Management
Master Online in Marketing and Sales