Master (MSc) in Marketing
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Thanks to ESE, they procured for me academic internships in the best companies I had always wished to work for. I had the pleasure of working for some of the world’s most respected companies such as Moschino, Alberta Ferretti, Burani, Narciso Rodrigez. This of course justified my departure to New York, Milano, Bologna, Madrid.
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Master
In Firenze (Italy), London, Milano (Italy) and 2 other venues
Improve your professional career with this course!
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Type
Master
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Location
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Duration
15 Months
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Start date
Different dates available
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Internship
Yes
Do you want to work in the Marketing field? Would you like to learn more about E-Commerce, Consumer Behaviour and much more?
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
If you want to enjoy all these advantages, contact us through emagister.co.uk so we can give you the most relevant information about this course!
Facilities
Location
Start date
Start date
Start date
Start date
Start date
Start date
About this course
The Master of Science (MSc) in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing, digital/web marketing, PR and communications, and marketing for non-profit organisations.
As part of the Marketing specialisation, Master degree students explore:
• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool
• marketing strategies of international organisations and approaches to a new international market opportunities
• customer-driven marketing strategies in emerging economies
• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
Key Features of the Master of Science (MSc) in Marketing
- 12-15 months full-time (part-time options available)
- start dates in September, January, April
- MSc degree accredited in the UK and worldwide recognised
- small classes ensure active class participation and student-mentor relationship with faculty
- high level internship placement included in companies worldwide – ESE has a network of over 1500 organisations
- personal tutoring and career counselling to help you on the right pathway towards your professional dream
- additional workshops, guest lectures, company visits
- valuable networking possibilities with industry professionals
Reviews
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Thanks to ESE, they procured for me academic internships in the best companies I had always wished to work for. I had the pleasure of working for some of the world’s most respected companies such as Moschino, Alberta Ferretti, Burani, Narciso Rodrigez. This of course justified my departure to New York, Milano, Bologna, Madrid.
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Course rating
Recommended
Centre rating
Nicola Pinna
Subjects
- Marketing
- Innovation
- Marketing Management
- Services marketing
- Business
- Business management
- Marketing Communication
- Commerce
- Finance
- Business Structure
Teachers and trainers (1)
John Wyse
MBA, PHD and BSc
John Wyse sta completando il Ph.D in Business presso la School of Management di Rotterdam, Olanda. Alla ESE è docente nelle aree di specializzazione di Strategic Management, Entrepreneurship and Innovation. Ha ottenuto il diploma di laurea in Scienze Politiche e Business Administration presso l’Università Cattolica di Cordoba (Argentina nel 1989), seguiti da un Master in International Relations presso la Rutgers University, USA nel 1993 e da un IMBA presso la Nyenrode University (Olanda) nel 1997.
Course programme
• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool
• marketing strategies of international organisations and approaches to a new international market opportunities
• customer-driven marketing strategies in emerging economies
• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
Skills Acquired
• conceptual thinking, critical analysis, and the implementation of strategic action
• advanced communication and inter-personal skills
• in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
• advanced enquiry and research skills, holistic thinking, integration and synthesis
• team working and motivational skills
• inner responsibility and self-inspection skills required for effective leadership
• up-to-date digital marketing skills
Additional information
* Pragmatism – hands-on experience in contemporary business practice through the comprehensive internship programme
* Internationality – student body originating from more than 70 nations, ESE centres around the world, and internships with global organisations. The European School of Economics is a new concept in higher education. A college of international business, the scope of an ESE education extends beyond a thorough preparation in the principles of economics, management, marketing or finance. The objective of contemporary colleges and universities should be the development of each individual, through a system of vital ideas, for the preparation of a new generation of visionary leaders.
Master (MSc) in Marketing