Master of Arts in Communication with Public Relations and Advertising Concentration
Master
In massachusetts (USA)
*Indicative price
Original amount in USD:
$ 30,576
Description
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Type
Master
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Location
Massachusetts (USA)
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Duration
Flexible
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Start date
Different dates available
Master the latest developments in communication while focusing on public relations and advertising. Suffolk University's Master of Arts in Communication program lets you do both in Boston. And thanks to our perfect location, you can easily apply your graduate studies at career-shaping internships and full-time roles close to campus.
At Suffolk, you can take courses on strategic marketing, public relations, intercultural communication, global branding, gender communication, advertising, campaign management, and much more.
You'll learn to combine technology and theory to create effective messaging strategies for targeted audiences. To prepare you for real-world success, our state-of-the-art communication facilities feature a cutting-edge social media lab, media production and post-production facilities, and 'smart' classrooms designed to foster the innovation and collaboration prized by today’s employers.
You’ll graduate with real-world experience and develop valuable connections to leading advertising and PR firms in Boston, across the country, and around the world.
Facilities
Location
Start date
Start date
About this course
Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program.
Develop an understanding of the theory and research that forms the basis of Public Relations, Advertising, and Integrated Marketing Communication
Develop an understanding of the theory and practice of advanced messaging strategies and tactics and their impacts on the audience
Examine the interactions among Marketing Communication and broader social, political, and cultural contexts
Develop the specific skills of marketing communication
Reviews
Subjects
- Public Relations
- Marketing
- Public
- Social Media
- Media
- Communication Training
- Communication
- Research
- Requirement
- Management
Course programme
Core Requirement (1 course, 3 credits)
Choose one of the following:
- ADPR-701 Applied Communication Research
- ADPR-702 Marketing Communication Research
- ADPR-700 Introduction to Communication
- ADPR-709 Content Management
- ADPR-770 Seminar in Advertising
- ADPR-771 Web Design
- ADPR-772 Social Media
- ADPR-775 Crisis Campaign Management
- ADPR-777 Public Relations
Choose four Advertising, Public Relations, & Social Media graduate courses.
Additional information
For part-time students $1,274
Master of Arts in Communication with Public Relations and Advertising Concentration
*Indicative price
Original amount in USD:
$ 30,576