Master of Business Administration (Data Analytics) - MBA

The module will enable students to develop skills in the interpretation and financial statement analysis to enhance decision making process.

This module is the essential integrative and concluding module for the MBA course and involves all MBA and MBA pathway students. It seeks to bring general and specialist areas of the course together and enable students to undertake a research project which investigates an organisational or a sector issue with the aim of making ethical and socially responsible recommendations for the future of the organisation or sector. The module also enables students to communicate the aims, process, findings and recommendations of the research in accessible and engaging formats suitable for diverse audiences.

This module provides an appreciation of data mining concepts, techniques, andprocess for business Intelligence. It covers data mining techniques for both supervised learning (decision tree, logistic regression and neural network models) and unsupervised learning (cluster and association analyses).
It is designed to help equip the students with practical skills in applying data mining techniques in a modern business environment.

The module provides an introduction to relational data modelling and multidimensional data modelling techniques for data analytics. It enables students to acquire skills in advanced SQL and OLAP operations (OLAP cube, rollup, drill-down, slice and dice and pivot). The module is designed to help students with practical skills in preparing data for analysis which usually takes 50%-70% of data analytical project time. Big Data analytics platforms will also be introduced.

This core module supports the development of the learner through their engagement with Leadership and Strategic Management theory and further develops their on-going leadership skills through the application of theory to practice. It will also prepare and develop them for an organisational leadership and/or management role. Key features of the module are an emphasis on effectiveness in a leadership role together with doing this in a socially and ethically responsible manner. The module draws on a wide-range of academic research and professional experience. It introduces core leadership and strategic management concepts and encourages students to develop a critical, analytical approach to solving work-based leadership/ management issues. Students will develop an awareness of different theoretical perspectives so that the complexity of managerial work is explored rigorously. The module explores a range of strategic and operational perspectives through academic research and an examination of work-based issues. It encourages students to adopt a reflective approach on current practice and critique academic theory in relation to their future leadership and management development. This module contains a strong experiential learning approach.

This module is core for all MBA and MBA pathway students. An MBA programme has a significant role to play in developing its students as responsible and evidence informed management practitioners. This module challenges the criticism often levied at business research and the teaching of research methods by adopting a learning-centred, reflective and integrated approach. This will support all MBA students’ understanding of research-informed practice and research methods. It will prepare them to undertake and to communicate a business research project which links context with management theory, evidence and practice. It will provide a firm foundation in the philosophical and practical factors that characterise business research, the opportunity to critically analyse and evaluate recent research studies and support the development of a research proposal. In this way it will support the development of the research-related management knowledge and skills necessary for professional development and the decision making processes appropriate to management practitioners

This core module covers the major dimensions of marketing management, including marketing research, marketing strategy, marketing communications and operational management, and how they interrelate.

This core module captures the crucial importance of people as a route to organisational success. The module explores the ever changing and fast paced contextual environment within which the contemporary organisation must function; in particular it examines contextual issues around globalisation, diversity and cross cultural management; and discusses how organisational human resource management practices can respond effectively. The module seeks to emphasise the powerful, strategic and pivotal role HRM can play in building and sustaining organisational capabilities and acknowledges the intersectionality of cross cultural management.