Master of Business (Marketing)
Master
In Brisbane (Australia)
*Indicative price
Original amount in AUD:
$ 25,300
Description
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Type
Master
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Location
Brisbane (Australia)
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Start date
Different dates available
Details
This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field.
You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.
QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.
Why choose this course?
This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services.
In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help...
Facilities
Location
Start date
Start date
About this course
Entry requirements
Academic entry requirements
Master of Business - 1.5 year program
A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).
Master of Business - 2 year program
A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).
Note: You don't need to apply for the 1.5 year program. You'll be automatically assessed for eligibility as part of QUT's application for admission process.
Reviews
Subjects
- Marketing
- Credit
- Business Marketing
- Materials
- Marketing Management
Course programme
Master of Business (Marketing)
*Indicative price
Original amount in AUD:
$ 25,300