Master of Business (Strategic Advertising)
Master
In Brisbane (Australia)
*Indicative price
Original amount in AUD:
$ 25,300
Description
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Type
Master
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Location
Brisbane (Australia)
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Start date
Different dates available
Details
The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both.
Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.
QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.
Why choose this course?
This course is designed to extend your real-world strategic advertising knowledge and skills.
The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising.
In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
Real-world...
Facilities
Location
Start date
Start date
About this course
Entry requirements
Academic entry requirements
Master of Business - 1.5 year program
A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale).
Master of Business - 2 year program
A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale).
Note: You don't need to apply for the 1.5 year program. You'll be automatically assessed for eligibility as part of QUT's application for admission process.
Reviews
Subjects
- Advertising
- Credit
- Planning
- Media
- Marketing
- Materials
Course programme
Master of Business (Strategic Advertising)
*Indicative price
Original amount in AUD:
$ 25,300