Master of Communication Arts Program in Global Communication

The dynamics of economics, society, communication technology, culture, and law in the midst of globalization offer an opportunity amongst private sectors, public enterprises, and multinational corporations, and governmental institutions to create their ‘added value’ for the business in relation to the global leadership about certain public issues on the global stage. Creative Economy and AEC (ASEAN ECONOMIC COMMUNITY) Challenges identified by the Thai Government’s Agendas to be Thailand’s strategic national policies have extensively called the business community’s attention on borderless policy to drive the corporate vision and missions not only nationally but also globally. This free trade policy of Thailand and other ASEAN countries have inspired many corporate leaders to use their knowledge in global communication to excel the corporation’s global leadership based on their corporate competency and corporate vision.



The global dynamics not only influence the sociocultural environment but they also influence the media contents and media consumption in all continents, transforming global customer’s behavioral orientation from mass consumption to individual consumption. Many media conglomerates perceive that media convergence and creativity convergence are the strategic directions to serve the changing demands of views and consumers, hoping to create the optimum value and satisfaction amongst the targeted customers nationally and the global society at large.