Master of International Sports Business

The Master of International Sports Business equips students with the essential knowledge and skills to excel in senior sports management roles. The course explores core business functions within sports organisations, including finance, operations, and governance, while also providing a deep understanding of global sports marketing and media. Students will learn how to create and implement effective marketing strategies, leverage digital and traditional media, and drive fan engagement. Additionally, the degree covers sponsorship and commercial partnerships, offering expertise in securing, managing, and maximising revenue-generating deals. A strong focus is placed on sports economics and financial management, helping students understand the economic impact of the industry and the financial strategies used by clubs, leagues, and governing bodies. Ethical considerations, governance structures, and integrity in sport are also key components, preparing graduates to navigate regulatory compliance and ethical decision-making in professional sport.

Students will also develop expertise in athlete and agency management, including contract negotiations, athlete branding, and talent representation. For those looking to specialise further, optional modules include leadership and sustainability in sports enterprises, where students explore sustainable business practices and leadership strategies, and new media and data analytics in sport business, which focuses on digital tools and analytics to enhance performance and fan engagement. A hands-on Applied Placement: Workplace Learning module allows students to gain real-world experience within the sports industry, while the Global Study Tour offers an immersive international perspective by connecting students with leading sports organisations. This curriculum ensures that graduates leave with a strong foundation in sports business, strategic leadership, and global industry insights, preparing them for impactful careers.

The Master of International Sports Business is crafted for those aiming to excel in senior sports management roles across various core departments, including business development, marketing, commercial operations, finance, and media.

• Bachelor degree plus 1 year relevant work experience or
• Bachelor Honours degree or
• Graduate Certificate or
• Graduate Diploma or
• 5 years relevant work experience
• Relevant work experience includes: business, commerce, data analytics, international studies journalism, media, sports, statistics or equivalent.
• Work experience can be demonstrated through certified copies of all relevant qualifications, a detailed CV, and a statement of service or signed letters from employers confirming your role, duties and period of employment.

Masters

Did you know?
- 99% of our postgraduate students are employed or in further study after graduation.
- 79% of graduates are working or studying in sport-related roles. This program offers unparalleled networking opportunities and provides students with the skills to excel in the competitive sports industry.