Master of Science (M.Sc.) Visual Effects & Multimedia

Unit 1 Communication process – Sources, message, channel, receiver, feedback, Noise: types of noise - encoding and decoding process. - Informal and formal channels – Berlo, Lasswell, Shannon and Weaver models. Unit 2 Visual Communication - Physics of light and color - Physiology of sight - Nature of media aesthetics - Theories of visual communication - Principles of design - Balance and harmony - Placement and patterns of arrangement - Contrast - Integration of text and images – Elements of visual communication – Color – Form – Depth – Movement – Editing. Unit 3 Typography - Aesthetic principles - Practical aspects for print and video – Technological innovations - Ethical considerations – Photography - Aesthetic principles - Practical aspects for print and video - Technological innovations - Ethical considerations Unit 4 Information graphics - Aesthetic principle - Practical aspects for print and video - Technological innovations - Ethical considerations - Computer-generated images - Evolution of computer-generated images - Using computer drawing and graphics programs - Computer animation in film and television Unit 5 Theories of visual communication - Sensual theories - Perceptual theories - Cultural theories - Visual persuasion in communication - Power of visual images - Application in professional areas (advertising, public relations, journalism, broadcasting, and digital media) - Persuasion and propaganda References: 1. Lester, P. M. (2003). Visual Communication: Images with massages (3rd Edition). Belmont CA: Wardsworth. 2. Rose, G. (2001). Visual Methodologies: An Introduction to the interpretation of visual materials. Thousand Oaks CA: Sage. 3. Burmark, L. (2002). Visual Literacy: Learn to see, see to learn. Alexandria Va: Association for Supervision and curriculum Development.