Master of Science in Marketing (MSM)

• SBS-700 You As a Leader: Self-Awareness, Feedback, and Decision-Making

May be waived:

• MBA-660 Marketing: the Challenge of Managing Value

May be waived and substituted with MSM elective:

• SBS-604 Data Analytics

• MKT-810 Marketing Research for Managers
• MKT-814 Strategic Marketing
• MKIB-819 Global Perspectives in Consumer Marketing

• MKT-860 Qualitative Methods and Customer Insights
• MKT-870 Advanced Marketing Analytics

This course is required for students with no prior relevant work experience, and may be used as an elective for all other students.

May be waived.

• MKT-920 Marketing Internship

Should be taken as late in the program as possible.

Choose one:

• MKT-898 Consulting Project
• MKT-899 Masters Thesis

Students must complete nine (9) credits of electives, 800-level or higher (exception MBA 740), within the Sawyer Business School and from the approved MSM electives list. All courses listed within each of the concentrations, in addition to select electives, will meet the electives requirement.

• MKIB-812 Global Branding and Communication Strategies
• MKIB-817 International Marketing
• MKT-818 Global Product Innovation: From Concept to Commercialization
• MKT-820 Sales Management
• MKIB-833 Global Business Horizons
• MKT-845 Advanced Digital Analytics
• MKT-846 Marketing in the Age of Exponential Technology
• MKT-855 Digital Marketing Challenges
• MKT-920 Marketing Internship

• ACCT-804 Cost and Managerial Accounting

• ISOM-801 Solving Business Problems Using Advanced Excel
• ISOM-821 Data Management and Modeling
• ISOM-835 Predictive Analytics
• ISOM-840 Security and Privacy
• ISOM-845 Business Intelligence and Data Analytics
• ISOM-851 Supply Chain Management: Design and Analysis
• ISOM-861 Project Management

• MBA-740 Immerse- Travel Seminar

• MGES-842 Global Innovation & New Product Development in Virtual Team

• MGOB-835 Managing Difficult People at Work

• MGSM-833 Corporate Innovation