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      Rome Business School

      Master in Political Marketing (Online)

      Rome Business School

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      Important information

      Typology Master
      Methodology Online
      Duration 1 Year
      Start October 2019
      other dates
      Online campus Yes
      Personal tutor Yes
      • Master
      • Online
      • Duration:
        1 Year
      • Start:
        October 2019
        other dates
      • Online campus
      • Personal tutor

      Would you like to develop skills and tools that will enable you to start a career in the political field? Do you want learn new techniques to support political campaigns?

      Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

      In such a framework, the Master in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence.

      If you want to enjoy all the benefits of the course, contact with us through our website so we can offer all the information most relevant to you.

      Facilities (1)
      Where and when
      Starts Location
      Starts Oct-2019

      To take into account

      · What are the objectives of this course?

      The Master in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. In particular, on completing the course, participants will be able to: structure precise operational plans and strategies for the promotion of a political candidate or group make the best use of social media and of the web for political-electoral marketing and communication ends learn about new visual and off-line means of communication for a winning placement in the political-electoral market enhance their public speaking capabilities also in terms of consultancy to others correctly set up and manage an electoral campaign know and understand the peculiarities of the different electoral systems utilising and designing political-electoral research and surveys identify and add value to different leadership styles know the best techniques for the organisation of a political event realising effective fundraising campaigns managing press office activities aimed at the promotion of political candidates or parties master the most evolved spin doctoring techniques acquire an overview of some of the best practices in the international context

      · Who is it intended for?

      The Master in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

      · Requirements

      All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

      · What marks this course apart?

      Choose this course and its benefits: scholarships, career service, global networking, Italian language courses and many others...!

      Questions & Answers

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      What you'll learn on the course

      Social Media
      Communication Training
      Political Marketing
      Marketing Strategy
      Marketing Campaign
      Press releases
      Press Communications
      Campaign Planning
      Event Management

      Course programme

      Political-Electoral Marketing
      • Strategy
      • Market research for politics
      • Segmentation, targeting and positioning for politics
      • Political-Electoral marketing mix
      • Marketing 2.0 and 3.0 for politics

      Web and Social media for politics

      • Web and Social Media campaign planning, implementation and control for politics
      • Using Facebook, Twitter, LinkedIn and Google+ for political communication
      • Political blogging
      • Emailing techniques

      Public speaking
      • Verbal and Non-verbal communication
      • Feedback effectiveness
      • Active listening
      • Steps for an effective public presentation

      Political Press Office
      • Political journalism
      • The Press Office
      • The planning of activities
      • Implementing actions and monitoring results.

      Organising events
      • Choice and ideation of the most suitable event in order to reach objectives
      • Project definition
      • Budget definition through the evaluation of economic aspects
      • Promotion: online through social media and offline through traditional media
      • Practical organization of the event.

      The electoral system and its specificity
      • Plurality systems
      • Majority systems
      • Proportional systems
      • Mixed systems

      Political-electoral research and surveys
      • Pre-election polls
      • Candidate and party campaign analyses
      • Leader and political party positioning analyses
      • Campaign impact evaluations
      • Election projections and post-election surveys

      Leadership for politics

      • Interpersonal influence
      • Leadership styles
      • The techniques

      Spin Doctoring
      • Role and activity evolution
      • Strategies and techniques
      • Excellency cases

      Fundraising for politics
      • Fundraising techniques and tactics
      • Fundraising patterns
      • The management of the relationship with donors
      • Budgeting and staffing models
      • Effective and ethical profiles
      • Phone banking, canvassing and special events

      Electoral campaign management
      • Traditional vs digital campaigns
      • Human resources management and organisation for an electoral campaign
      • The thematic campaign
      • Territorial campaign
      • Cases studies

      Innovative communication techniques for politics
      • Graphic, video and digital design
      • Modelling and 3D animation
      • Augmented reality
      • Mobile apps
      • Video mapping

      International excellency cases
      • Edsegovi’s HOLOS model (Mexico)