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Máster en Psicología y Comportamiento del Consumidor FT

Master

In Barcelona ()

Price on request

Description

  • Type

    Master

Course in Spanish

This Master is taught completely in Spanish. For further information, please visit Máster en Psicología y Comportamiento del Consumidor

Do you know why we like learning? It is not (just) because knowledge makes us more educated or better prepared for the job market, to mention just two of the many reasons. It is also due to the vertigo we feel at the edge of the abyss that our lack of knowledge can trigger. That is why the precise instant that we make the leap from ignorance to knowledge is pure adrenalin for both body and mind!

Knowledge is one of the reasons that you are reading these lines right now. But knowledge does just attract you, it attracts millions of consumers who receive thousands of impacts over the course of a day, as soon as they step out of their front door, and even in their own homes, through their devices.

The Master in Psychology and Consumer Behaviour is designed to equip innovative, curious, intelligent and determined professionals to investigate and analyse fundamental knowledge of human behaviour and the customer experience, and apply this knowledge to business marketing.

The in-person format of the program gives you an opportunity to embrace the challenge of the EAE Experience at our Madrid/Barcelona campuses, which have implemented all the protocols and measures required to ensure we fulfil our commitment to the education, wellbeing and safety of all our members.

This institutional qualification has been created specifically to enable you to acquire a learning experience that meets your expectations and is adapted to the current state of things, because it brings together everything that you need to know to adapt right now to the needs of people, companies and society.

As you can see, it is an exciting voyage towards knowledge. Do you want to come with us?

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Subjects

  • Marketing
  • Social marketing
  • Neuromarketing
  • Fundamentals of consumer
  • Consumer Behaviour

Course programme

Fundamentals of consumer analysis
Research tools
Solutions for specific research areas
Master Thesis

Máster en Psicología y Comportamiento del Consumidor FT

Price on request