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Master Social Media Strategy for European Projects

Master

In Brussels (Belgium)

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£ 681.51 VAT inc.

*Indicative price

Original amount in EUR:

797 € 977 €

Learn to plan, create and develop successful social media communication campaigns for European projects

  • Type

    Master

  • Location

    Brussels (Belgium)

  • Duration

    3 Days

  • Start date

    July

Today, an effective digital communication strategy is indispensable for giving visibility to any project.
Social media channels and the web are the most powerful tools available for maximising the impact of a project and its innovative reach.

The project is not only what you achieve, but also how you talk about it. Promoting the visibility of a project at an international level will make your project a success.

This Masters qualification is the perfect practical guide for the best digital management strategy to promote your project and make it an engaging online experience.

TEACHING Method
Lectures to develop concrete and job-orientated digital skills
Workshops and exercises on real case studies to gain in-depth experience with content
Experience-based learning with case studies and exercises
The teaching staff on this Masters course in Social Media Strategy for European Projects are accredited professionals from the sector, and are faced with the challenges of the digital world every day. The tutors will focus on both theory as well as practical approaches to help shape the professionalism of attendees in their journey into digital business.

The experience of this Masters course does not end in the classroom, but allows participants to remain connected to the digital universe. The exclusive network to which this Masters course grants access is a valuable tool, allowing you to remain in touch with professionals within the sector and other course participants.

Facilities

Location

Start date

Brussels (Belgium)
See map

Start date

JulyEnrolment now open

About this course

After completing this course, you will know how to:
Determine a winning communication plan and digital strategy at the draft and budget definition stage of the project
Formulate and manage a successful communication strategy for European projects
Conduct digital searches and analyses, establishing the objectives for all phases of the project and developing a transnational digital marketing strategy
Create and manage innovative and high-quality content that maximises the impact of the project on citizens, stakeholders and institutions
Set up, optimise, create and develop organic publicity campaigns (including paid campaigns) on Facebook & Instagram, Twitter & LinkedIn, using professional reports
Plan a brand management strategy for the project
Plan and manage social media communication – manage communication and digital PPRR for approved projects
Work as a digital specialist and social media manager for agencies and organisations linked to European development and research funds

This Masters course is designed for those loooking to build up their own targeted digital professionalism for European projects.

The course is therefore aimed at managers and professionals who want to specialise in a new environment, advisors who want to complete their professional profile, as well as individuals with a passion for the digital world who want to acquire expertise in a new profession.

Individuals involved in European projects
Experts and professionals involved in European projects, marketing communication and public affairs
Managers working for non-profit organisations and associations
University students and graduates
Trainees and individuals working within European institutions and linked companies
European agencies, entrepreneurs, start-uppers
Marketing and sales managers
Communications agencies, social media marketing agencies and PR agencies
PPRR and events agencies
Social media managers and bloggers
Creative individuals

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Subjects

  • Teaching
  • Media
  • Social Media
  • Communication Training
  • Communicate
  • Digital Strategy
  • Communication
  • Sustainability
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Course programme

What will you learn?

With this course, you will learn to define a digital strategy to communicate European projects effectively, taking full advantage of the potential of social media channels

TOPICS

DAY I: Design of the digital communication and dissemination of the project – How to formulate and manage a successful communication strategy for European projects
Key concepts: communication, diffusion, assessment of results, commercialisation, sustainability

DAY II: Digital strategy for EU projects – Planning and managing social media Ads: Facebook & Instagram, Twitter, LinkedIn, YouTube – budget communication – the best tools – how to produce high-quality infographics, videos and animations for European projects

DAY III: Brand digital storytelling and Content marketing for European projects – social media crisis management

Master Social Media Strategy for European Projects

£ 681.51 VAT inc.

*Indicative price

Original amount in EUR:

797 € 977 €