Master in Sport Digital Marketing and New Media

After completing this course, you will know how to:

conduct digital research, establish corporate objectives for campaigns and develop a specific digital marketing strategy in the sport sector
create and develop attractive and innovative contents that guide the ROI (Return on investment)
set up, optimise, create, make and create reports on publicity campaigns with a variety of approaches and for a fee on Facebook, Twitter, LinkedIn and Instagram
create and manage research campaigns for a fee in Google AdWords, and use Google Analytics to measure their performance
Plan effective e-mails for generating contacts, achieve customer loyalty
manage digital aspects of the sport-brand
meet the digital requirements of companies and sports federations
manage communication for PR and sports clubs/associations
manage and organise brand management
work as a sport consulting agent
work as an advertising and product branding manager at publicity and communication agencies

Job Oriented Master – Professional opportunities
Sport social media specialist
Sport brand manager
Expert in digital communication for sport companies and athletes
Content manager for the world of sport
Sport blogger/influencer


Career guidance interview to help define your professional career path
Personal branding development services and help searching for professional opportunities, in collaboration with Emagister
Final work placement in important companies around Europe for on-the-job training, to enter the job market