Máster en Sports Management FT
Master
In Barcelona (Spain)
Description
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Type
Master
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Location
Barcelona (Spain)
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Duration
12 Months
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Credits
60 ECTS
This Master is taught completely in Spanish. For further information, please visit Máster en Sport Management
The Master in Sports Management by SMS Powered by EAE is a specialist program run in a full-time on-campus format in Barcelona. Designed in the style of an MBA for the sports industry, the program is particularly designed for recently graduated profiles or professionals with up to 3 years’ experience. The intensive nature of the program is ideal for profiles in the early stages of their career or who are looking for a 100% immersive experience.
Important information
You must have one of the following qualification levels to take this course: Bachelor's Degree, Professional Diploma, Masters, Ph.D
Facilities
Location
Start date
Start date
About this course
The aim of Master in Sport Management program is to accelerate your transformation, learning and development over the course of a 10-month experience at the heart of Barcelona. The program acts as a hothouse that generates the optimal conditions for you to become a professional equipped to lead in a complex industry in uncertain settings, with an innovative vision. Taking the Full-Time Master in Barcelona gives you the option to benefit from elective programs, the whole on-campus EAE experience, and a variety of events and services for students on campus.
EAE Business School’s own Continuing Education Master’s Degree in Sports Management and Paris Sports Management School’s (SMS) own Master’s Degree in Sports Management.
Reviews
Subjects
- Sport
- Finance
- Management
- Management in sports
- Digital Strategy
Course programme
Strategic Vision in the Sports Industry - 5 ECTS
• Scope of sports: Activity and business
• International Sports Governance
• Sports industry ecosystem
• Description of a model for sports management
Finance and Sports Law - 5 ECTS
• Introduction to the economic-financial framework of sports and its main source of revenue
• Introduction to sports law: Judicial resolutions
• Spanish sports model and doping and violence regulations
• Contracts & PI and technology law in sports
Sports Brand - 5 ECTS
• Introduction to branding and brand creation
• Brand transformation and globalisation
• Brand strategy
• Brand experience
Sports Sponsorship - 5 ECTS
•Introduction to Sports Sponsorship
• Sponsorship assets and contracts. Measurement
• Sponsorship activation
• Digital sponsorship
Sports Events Organisation and Management - 5 ECTS
• Reference framework and goals of events
• Types of events related to sports
• Players involved in the organisation of an event
• Factors in the key to success
Management of Facilities and Business in the Sports Facilities - 5 ECTS
• Introduction to business in the sports facilities and strategic planning
• Consumption models in attendance sports
• Ticket sales
• Managing a stadium
• New technologies that will impact the business
Innovation and transformation in the sports industry - 5 ECTS
• The concept of innovation: Challenges and goals
• Innovative methodologies
• Technology
• The entrepreneurial ecosystem
Digital Strategy and CRM - 5 ECTS
• Digital marketing techniques
• Online advertising
• Digital analytics
• Monetisation of digital content
Sports Tourism - 5 ECTS
• Supply, demand, commercialisation and issue markets.
• Adaptation and structuring of sports tourism products
• Promotion of sports tourism destinations
• Tourist exploitation of sports events
15 ECTS
It’s not just the research paper you need to do in order to get your master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and your creativity. It’s your chance to put everything you’ve been learning into practice and to work in order to get to where you want to be.
Máster en Sports Management FT