Máster en Sports Management Online HL

Strategic Vision in the Sports Industry - 5 ECTS

• Scope of sports: Activity and business

• International Sports Governance

• Sports industry ecosystem

• Description of a model for sports management

Finance and Sports Law - 5 ECTS

• Introduction to the economic-financial framework of sports and its main source of revenue

• Introduction to sports law: Judicial resolutions

• Spanish sports model and doping and violence regulations

• Contracts & PI and technology law in sports

Sports Brand - 5 ECTS

• Introduction to branding and brand creation

• Brand transformation and globalisation

• Brand strategy

• Brand experience

Sports Sponsorship - 5 ECTS

•Introduction to Sports Sponsorship

• Sponsorship assets and contracts. Measurement

• Sponsorship activation

• Digital sponsorship

Sports Events Organisation and Management - 5 ECTS

• Reference framework and goals of events

• Types of events related to sports

• Players involved in the organisation of an event

• Factors in the key to success

Management of Facilities and Business in the Sports Facilities - 5 ECTS

• Introduction to business in the sports facilities and strategic planning

• Consumption models in attendance sports

• Ticket sales

• Managing a stadium

• New technologies that will impact the business

Innovation and transformation in the sports industry - 5 ECTS

• The concept of innovation: Challenges and goals

• Innovative methodologies

• Technology

• The entrepreneurial ecosystem

Digital Strategy and CRM - 5 ECTS

• Digital marketing techniques

• Online advertising

• Digital analytics

• Monetisation of digital content

Sports Tourism - 5 ECTS

• Supply, demand, commercialisation and issue markets.

• Adaptation and structuring of sports tourism products

• Promotion of sports tourism destinations

• Tourist exploitation of sports events

15 ECTS

It’s not just the research paper you need to do in order to get your master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and your creativity. It’s your chance to put everything you’ve been learning into practice and to work in order to get to where you want to be.