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Rome Business School

Master in Tourism Management (Online)

Rome Business School

Price on request
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Important information

Typology Master
Methodology Online
Duration 1 Year
Start October
Internship Yes
Online campus Yes
Personal tutor Yes
  • Master
  • Online
  • Duration:
    1 Year
  • Start:
  • Internship
  • Online campus
  • Personal tutor

The Master in Tourism Management is the ideal choice for professionals looking for a world-class degree program to start or consolidate a successful career in the international tourism sector.

With students from more than 140 countries around the world, Rome Business School’s Master in Tourism Management is the ideal choice for professionals looking for a world-class degree program to start or consolidate a successful career in the international tourism sector. The quality of the teaching coupled with our leading career and networking services make this program the perfect fit for those who seek to excel in today’s job market and in global business.Tourism offerings having reached an evident maturity and of contextual demands for the increase and diversification of tourist destinations. Professionals who are prepared and better able to face the challenges of this industry will find new job opportunities and upward mobility.

Important information

You must have one of the following qualification levels to take this course: Bachelor's Degree, Professional Diploma, Masters, Ph.D

Facilities (1)
Where and when





OctoberNow taking bookings

To take into account

· What are the objectives of this course?

On completing the programme, participants will be able to: Read a local environment through its Agrifood production and speciality products; Know the main Italian (and international) speciality foods and wines; Recognise local cultural and environmental resources from the perspective of the integration of the tourist offering; Identify the social, financial, political, public and private actors and primary players who take part in the management, the preservation, the valorisation, and the promotion of local cultural richness; Identify the regulatory and financial tools pertaining to the promotion of initiatives in support of tourism; Identify the actions and strategies suited to safeguard, valorise, and promote the tourist product; Build a tourist offering that integrates local cultures, environments, and flavours through an approach aimed at increasing knowledge through the pleasure of all senses; Develop actions aimed at the promotion of a local environment from the perspective of environmental sustainability and of responsible tourism; Identify and collaborate with the actors (Tour Operators, Travel Agencies, etc.) involved in the production of tourist packages; Develop competencies within the context of rural food and wine tourism consultancy; Design marketing and communication strategies aimed at the promotion of products in local environments (fetes, expos, events) and in specific sectorial contexts (exhibitions, conferences, meetings, pageants, themed expos, etc.).

· Who is it intended for?

The attendees, who aspire to set out a path to grow within their organization, or to start up their own enterprise, willing to enlarge their perspective of this market and/or to complete their professional training by getting a certification strictly conceived for the Tourism industry, will greatly benefit from this program

· Requirements

All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

· What marks this course apart?

Choose this course and its benefits: scholarships, international internships, career service, global networking, Italian language courses and many others...!

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What you'll learn on the course

Tourism Hospitality
Tourism Marketing
Tour Operator
Travel and Tourism
Travel Tourism
Travel Agent
Global Business

Teachers and trainers (1)

Camilla  Carrega Bertolini
Camilla Carrega Bertolini

Camilla is a rare example of winemaker involved in all stages of winemaking – planting, harvesting, blending, label designing, marketing: commitment without compromise to the quality and uniqueness of her family winery. A graduate of the Università degli Studi di Firenze with an undergraduate Viticulture & Enology and master degree in Enology, she has been Wine instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius – International school of hospitality in Florence, traveling multiple times in USA to promote the Italian lifestyle trough food and wine.

Course programme

Introductory area: The tourism system and tourism organisationStrategic ManagementEconomics in tourismIntroduction to Accounting for ManagersBusiness PlanningPrinciples of MarketingMethodology for the Creation of the experiential journeyThe global food and wine tourism systemThe global art and culture tourism systemThe global fashion tourism systemThe global romantic tourism systemThe global sport tourism systemThe global green and sustainable tourism systemDigital Marketing for Travel design and Tourism managementBrand ManagementTourist Techniques and Selling TravelI.T. Area – Booking systems and new technologies in tourism managementProject Management Area: Tourism PlanningLegal Area: Tourism legislation and regulationCommunication and Human ResourcesCustomer CareRisk ManagementPublic RelationsThe Startup EcosystemSectorial exposNew trends