EMAGISTER CUM LAUDE
Columbia Business School Executive Education

Mastering Corporate Entrepreneurship (Online)

Columbia Business School Executive Education
Online

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Important information

Typology Course
Methodology Online
Start Different dates available
  • Course
  • Online
  • Start:
    Different dates available
Description

According to a recent McKinsey survey, 86% of senior executives believe that innovation is critical, and 80% think that their business models are going to undergo significant threats in the near term. Yet only 6% report feeling confident about their organization’s ability to innovate.


Mastering Corporate Entrepreneurship is an online program that provides executives with the concepts, tools, and application opportunities to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.


The 12-week program features three modules covering the central challenges of corporate entrepreneurship:

Ideation: How to find great ideas;
Incubation: How to develop those ideas into a business;
Acceleration: How to launch this new business so that it can merge successfully with the corporate parent.


Ideation

Ideation focuses on rapidly finding and vetting great ideas. You’ll learn important concepts such as looking at ways your organization can be a disruptive player and ways to challenge existing orthodoxies. This part will also provide you with insights into the ways innovative companies have successfully unleashed inspiration in their own organizations and how they have dealt with risk.

Incubation

Incubation equips you with the tools for nurturing your corporate entrepreneurship, creating a learning plan, and initiating the prototyping phase. You will learn how Design Thinking can help you solve complex problem, receive best practices for A/B testing, and create an action plan for in-market experiences with your prototype. You'll walk away with valuable insights into failing intelligently and prepared for a successful venture launch back at the office.

Acceleration

Acceleration will provide you with a powerful tool kit for innovation proficiency. You'll start the program by identifying your entry strategy.

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Where and when
Starts Location
Different dates available
Different dates available
Online
Starts Different dates available
Different dates available
Location
Online

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Achievements for this centre

2019

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What you'll learn on the course

Entrepreneurship
Management
Design
Innovation
Venture
Management Planning
Corporate PR
Prototyping
Management Planning
Entrepreneurship
Corporate Strategy
Corporate Entrepreneurship

Course programme

Program Structure


Please find key topics for each of the three modules below.
Ideation
The Ideation part of the program will cover the following topics:
  • Context and Preparation
  • Excitement, Higher Cause and Ventures in Context
  • Customer Insight and Solution Hypothesis
  • Inspiration from Unconventional Places
  • Accelerating Idea Generation, Open Innovation and What Senior Managers Need To Do
  • Digital Assets and Intellectual Property
  • Move to Incubation or Head Elsewhere

Incubation
The Incubation part of the program will cover the following topics:
  • Discovery Driven Planning
  • Prototyping and Design Thinking
  • Learning from Disappointment and Rough Financials
  • Managing the Politics of Venturing and Anticipating Delay and Resistance
  • Platform and Network Strategies
  • The End of the Very beginning – Fund/No Fund/More Work Needed Decisions

Acceleration

The Acceleration part of the program will cover the following topics:
  • Validate and Simulate
  • The Adolescent Venture and the Mothership
  • Entry Strategy and Assessing Competitive Response
  • Preparing for Launch
  • Making Fund/No Fund and Future Venture Decisions
  • Sustaining Innovation

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