Mastering Google Analytics

1. Introduction to Web Analytics

Learning Objectives - In this module, you'll learn the basics of web analytics, you'll know about the various types of analytical tools and the specific solutions they are used for. You'll learn the various types of websites and how measurement plan changes with the type of website. You'll also learn how segmentation helps in data analysis.
Topics - Web Analytics Overview, Web Analytics History, Analytics Products & Categories, Website Categorization, Case Studies, Analysis techniques, Segmentation

2. Google Analytics - An Overview

Learning Objectives - In this module, you will learn the basics of google analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we'll deep dive into how to setup your account and grant the permissions to other users.
Topics - Introduction to Google Analytics, Dimensions & Metrics, Setting up Google Analytics, Understanding Account, Properties & Views, Users & Permissions in Google Analytics

3. Google Analytics - KPIs & Tools Integration

Learning Objectives - In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed
Topics - Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools

4. Google Analytics - Audience Reports & Analysis

Learning Objectives - In this module you will learn about the audience reports and customer acquisition reports. You'll learn how to use regex expressions, the various combination of filters and parameters.
Topics - Audience Reports, Acquisition Reports, Search Options, Regular Expressions

5. Google Analytics - Behavior Analysis

Learning Objectives - In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You'll learn how to A/B test your hypothesis and new products in google analytics
Topics - Events, Behavior Reports, Site Content, Site Search, Experiments

6. Conversions & Ecommerce Analytics

Learning Objectives -In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.
Topics - Conversions & Goals, Ecommerce Analytics, Multichannel Funnels

7. Social Media Analytics

Learning Objectives - In this module, you will learn more about social parameters & KPIs being tracked in Google Analytics & Facebook.
Topics - Facebook KPIs, Facebook console & parameters, Measurement of camapign effectiveness, Segmentation study of the campaign performance

8. Mobile App Analytics

Learning Objectives - In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs
Topics - Introduction to Mobile Apps Analytics, Tracking, measuring & Analysing important KPIs