Masters advertising courses

...What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career. Our course will suit you whether you’re already working in marketing, or new... Learn about: Product marketing, Marketing Strategy, Direct Marketing...

... – Factors affecting Pricing Decisions – Kinds of Pricing – Resale Price Maintenance – Branding – Reasons for Branding – Types of Brand Unit – III Advertising... Learn about: IT Development, Sales Training, Reasons for Branding...

..., anthropology and communication studies. All of our world-leading scholars are research active and use their research to develop and deliver cutting-edge teaching. Our MA programmes have a diverse mix of national and international students on them. Studying abroad, especially at postgraduate level... Learn about: Communication Training, Sociology Anthropology, Critical Thinking...

... (France) and University of Greenwich's Business School (UK). You also undertake a work placement to build essential skills for your future career. This MA course will help graduates and qualified managers understand and evaluate key aspects of the marketing and communications disciplines... Learn about: Digital Marketing, Marketing Communications...

... The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs... Learn about: Public Relations, Cross Cultural, Digital Marketing...

...The Master of Philosophy (M Phil) is designed to produce skilled professionals for teaching positions in universities, colleges and training institutions. This 18-month long programme also aims to produce managers and consultants for business houses, government, research institutions... Learn about: Sales Training, Sampling Theory, Statistics in Research...

... of this course will look at various models that have been devised to explain the communications process. Section 2 looks at how to select the most appropriate promotional tool and Section 3 at the use of advertising agencies. Section 4 deals with the management of marketing communications. Communication is a two-way... Learn about: Communication Training, Marketing Communications, Sales Training...

...The MA program synthesizes the typical economic dimensions of business with artistic-expressive dimensions as they apply to the context of use of new technologies. It’s a path designed to help students develop a solid background in the field of marketing and integrated communications, gaining... Learn about: Computer Graphics, Communication Training, Ms Office...

.... Our Digital Media and Society MA programme is designed to provide you with an in-depth understanding of current thinking and debates on the implications of these developments. You will benefit from a mix of traditional lectures, seminar-style teaching and one-to-one support through the personal tutor... Learn about: Communication Training, Critical Thinking...

...along with two Research Methods modules. You will also undertake an independent research project under the supervision of one of our members of staff... Learn about: Market Research, Applied Research Methods, Experimental Research Methods...

..., and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general. In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary... Learn about: Media Marketing, Public Relations, Social Media...

..." Digital Marketing MA If you’d like to know more about our courses, tweet us with your questions! #AskCU — Coventry University (@covcampus... Learn about: IT Management, Marketing Advertising, Digital Marketing...

... social media shape how political beliefs are formed among mass publics? On this innovative MA programme you will conduct advanced, in-depth analysis of the complex relationships between social media, political influence and power. You will weigh up the consequences for democracy by critically examining... Learn about: Communication Training, Social Media...

... in engineering and management, to enhance your career opportunities in industry. The MSc course is designed to meet the increasing demand for general engineering professionals with advanced technical skills in engineering management. The course addressess the challenges faced by engineering graduates who... Learn about: Engineering Management, Market Research...

...Course Content The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to... Learn about: Social Media, New Media...

...OF BRANDING INNOVATION AND ORGANISATIONAL TRANSFORMATION UNDERSTANDING RESEARCH FOR BRAND LEADERSHIP... Learn about: Communication Skills, Team Training...

... and tourism, advertising, media and communications; business and technology; creative design; e-business; journalism; marketing spheres. Digital marketers are involved in developing an organization's multi-channel communication strategies... Learn about: Sales Marketing, Information technologies, Digital Marketing...

... is the role of design in the rapidly changing contemporary conditions? What is the office space of the future like? What is the library of the future? What is the shop of the future? Through our MA in Interior Design programme we address some of the above questions in a rigorous, experimental and creative... Learn about: Market Research, Interior Design...

..., the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application. This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media... Learn about: Digital Marketing, Social Media, Career Development...

... in specialist sectors within the PR industry. You choose two option modules. ADVERTISING PLANNING AND STRATEGY This module focuses on the need for strategic... Learn about: Public Relations, Public Affairs, Cultural Management...