MBA Business Administration (Marketing)
Master
In Ormskirk
Description
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Type
Master
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Location
Ormskirk
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Duration
1 Year
This MBA has been designed for those ready to make the leap into management roles from an existing job and those who are aspiring to become managers. This course will have a particular focus on the marketing discipline and help you develop the skills needed to contribute to strategic marketing decision making.
Importantly, we take a strategic perspective on business and management and help you to develop the skills to contribute to major decisions made by organisations about their future.
Applicants are welcomed from any discipline and from a wide range of job roles. Many entrants to an MBA have a science or technology qualification and so it is not necessary that you have studied business or management before.
Facilities
Location
Start date
Start date
About this course
An MBA helps to equip you for a range of career opportunities in both general management and specialist functions. Typical MBA careers include accountancy, administration, banking, education, finance, human resource management, marketing, public and private sector management, retailing and enterprise.
To join this MBA you should have a degree equivalent to UK lower second class honours. Overseas applicants should have IELTS 6.5 or equivalent.
Reviews
Subjects
- Marketing
- Business and Management
- Decision Making
- Business and Administration
- Business Administration
- Strategic Marketing Planning
- Synerginistic planning process
- Marketing Strategy
- Planning
- Marketing Environment
- Marketing Plans
- Strategic Brand Management
- Human Resourcing
- Competitive Strategy
- Human Resource management
- Financial Decision Making
Course programme
BUS4031 Strategic Marketing Planning (20 credits)
BUS4033 Strategic Brand Management (20 credits)
BUS4038 Strategy: Foundations and New Perspectives (20 credits)
BUS4039 Human Resourcing as Competitive Strategy (20 credits)
BUS4040 Financial Decision Making (20 credits)
BUS4519 Dissertation (60 credits)
BUS4522 Organisational Research (20 credits)
Additional information
How will I study?
As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations. Learning from your colleagues is an important part of the course and many exercises will require you to work in teams.
How will I be assessed?
Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working and utilises case studies and problem solving exercises. Examinations take a variety of forms, using both seen and unseen questions.
Course Length:1 Year Full-Time, 2 Years Part-Time
MBA Business Administration (Marketing)