MBA - Communication & Public Relations
Master
In Barcelona (Spain), Genève (Switzerland) and München (Germany)
Description
-
Type
Master
-
Location
-
Class hours
500h
-
Duration
1 Year
-
Start date
October
other dates -
Internship
Yes
Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.
Facilities
Location
Start date
Start date
Start date
Start date
About this course
Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.
Reviews
Subjects
- Strategic Management
- Management Information Systems
- Public Relations
- Marketing
- Finance
- Public
- Communication Training
- Managerial Economics
- Human Resources Management
- Management skills
- Mass Media
- Quantitative business methods
- Legal environment
- Communication and Public Relations
- Media Law
Course programme
- Management Skills
- Organizational Behavior
- Managerial Accounting
- Marketing
- Quantitative Business Methods
- Negotiation (seminar)
- Business Law (seminar)
- Industrial Visits and Guest Lectures
TERM II
- Finance
- Human Resources Management
- Global Economics
- Strategic Management
- Management Information Systems
- Communication Skills (seminar)
- Job Career Planning (seminar)
- Industrial Visits and Guest Lectures
TERM III
- Public Speaking & Public Communication
- Public Relations
- Organizational Communication
- Mass Media Strategy, Planning & Media Law
- Practical Applications in Public Relations
MANAGEMENT RESEARCH METHODS & DISSERTATION
- Management Research Methods Module
- Dissertation
Additional information
Prácticas en empresa: No incluidas, pero disponibles
Alumnos por clase: 25
MBA - Communication & Public Relations