MBA & Master in Business and Corporate Communication

ENEB - Escuela de Negocios Europea de Barcelona.
ENEB - Escuela de Negocios Europea de Barcelona.

MBA

Online

£ 339 VAT inc.

Description

  • Type

    MBA

  • Methodology

    Online

  • Duration

    24 Months

  • Start date

    Different dates available

"The MBA + Master in Business and Corporate Communication is aimed at all professionals who seek to develop their skills and knowledge in the areas of Public Relations and Communication of a company.

The economic, social and business environment is changing rapidly. The new digital communication platforms and globalisation, among other trends, are new challenges in the way in which organisations communicate with their stakeholders.

Students will develop the fundamental concepts and the main working tools in the new digital platforms such as blogs, social networks and microblogging, among others.

Upon completion of the program, students will be able to assume the role of Communications Director, to ensure communication in a bidirectional and transparent flow, providing that the image, credibility and reputation of the company in which you work are assured.

With the MBA you will have a strategic and global vision of a manager, as well as the complete knowledge about several departments of a company, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce.

Start your academic career with ENEB; one of the most critical distance business schools of Europe that allows you to get an education at the highest level, from any place and with the daily support of all our teachers and tutors."

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

The MBA + Master in Business and Corporate Communication will prepare you to lead teams from the positions of Communication Director of Large Companies and SMEs, as well as develop as a Communication Professional in Advertising Agencies, Communication Consultants, Communication Agencies and in Departments of Marketing or Public Relations of Large Companies. Besides, it enables you to occupy any management position in a company in the departments of Marketing, Finance, Human Resources, Operations and General Management.

The MBA + Master in Business and Corporate Communication is aimed at all those professionals who want to acquire the necessary knowledge for the correct communication with the main interest groups of a company or organisation and manage this content from a manager position.

Titulación propia

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Subjects

  • Communication Training
  • Communications
  • Marketing
  • Quality
  • Leadership

Course programme

"Understand the new environment in which the Communication Strategy is developed. Provide support to Marketing objectives, consolidating the positioning of products and brands. Build and manage an Image and a Corporate Reputation in synergy with the general objectives of any organisation. Know the organisational models to adapt the Communication. Obtain the theoretical and practical knowledge of techniques and tools to manage communication with the full and varied set of stakeholders. Develop managerial skills and crisis management techniques through Public Relations to generate credibility and trust in different audiences, both internal and external. Train Public Relations Directors to achieve business success. This goal would be achieved through reactive and proactive campaigns, always with a solid base in the understanding of the internal analyses produced by the company. Establish, manage and control the key financial elements of the company. Have a global vision and, in this way, promote critical thinking. Know all the departments of the business and develop skilfully in them. Know the models that favour excellence in management and the implications of new organisational forms, as well as develop organisational skills that help efficiently implement new policies within the context of the organisation. Develop leadership skills in teamwork. Assess and implement an adequate corporate social responsibility management. Efficiently manage ICT and implement them in the development of our skills. Know the strategic tools of communication, control, quality and organisational change."

Additional information

"DISTANCE LEARNING METHOD In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online. Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. EVALUATION Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email. In the evaluation, our tutors assess the following aspects: Presentation, design, visual richness and spelling. Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study. Added value in the analysis and development of the proposed case. It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects."

See related categories

MBA & Master in Business and Corporate Communication

£ 339 VAT inc.