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MBA & Master in Digital Marketing and eCommerce

ENEB - Escuela de Negocios Europea de Barcelona.
ENEB - Escuela de Negocios Europea de Barcelona.

MBA

Online

£ 339 VAT inc.

Description

  • Type

    MBA

  • Methodology

    Online

  • Duration

    24 Months

  • Start date

    Different dates available

The double degree MBA & Master in Digital Marketing and e-Commerce aims to provide both, a strategic and global vision of a manager and a thorough knowledge of various company departments, such as Human Resources, Finance, Operations, Marketing, Sales and Commerce. Our students have the unique opportunity to immerse themselves in digital environment and, therefore, increase economic performance; creating a convergence of online and offline products and services offered by a company or organization.

Professionals who apply the knowledge acquired throughout this Master are much more likely to climb their career ladder due to the integrated vision of all the resources necessary to achieve success.

Start your academic career with ENEB; one of the most important distance business schools of Europe that allows you to gain an education at the highest level, from any place and with the daily support of all our teachers and tutors.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

The dual degree MBA & Digital Marketing and e-Commerce enables you to hold any position in the business management field; such as: Marketing, Finance, Human Resources, Operations, SI, CEO, both private and public companies; National or International. Moreover, our students will acquire an important global vision, which will be very important to perform in positions such as: Project Managers, Marketing Directors, Communication Directors, Heads of websites, Webmasters, Marketing Campaigns Managers, Account Executives, Analysts and Consultants, Developers, Information Architects, Designers, Layout Designer, Copywriters, Product Managers, Directors of online store as well as creating their own online businesses.

Titulación propia

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Subjects

  • SEO
  • Digital Marketing
  • Marketing
  • Change Management
  • Leadership
  • Design
  • Quality management
  • Team Training
  • Communication Training
  • Media
  • Critical Thinking
  • Quality Training

Course programme

  • Establishing, managing and controlling a company's key financial elements. Acquiring a global vision and, thus, encouraging critical thinking.
  • Knowing all the departments of a business and becoming skilled at managing them.
  • Developing leadership skills within a work team.
  • Evaluating and implementing proper management of Corporate Social Responsibility.
  • Efficient management and implementation of ICT in the development of our skills. Understanding the communication, control, quality and organizational change strategic tools.
  • Developing the skills and strategies necessary to succeed in online sales.
  • Mastering technologies and the legal framework for the creation of virtual stores. Learning the most effective techniques in the online environment, such as Social Media, SEO, SEM, Analytics Web Usability and CRM.
  • Mastering the strategic direction of online marketing.
  • Applying the key factors of a successful website's design and management. Choosing suitable online advertising strategies in order to achieve the established goals.
  • Creation of content in social and digital media, as well as the management of the communication.
  • Understanding and applying real success cases of leading online companies and analysing how they have reached that point.

Additional information

In order to facilitate combining personal and professional life, all our training programs are carried out entirely online. Thus, students can access the whole training content through our Virtual Campus. It’s our main platform that allows our students to study from anywhere in the world and at any time. All evaluations and final works are also submitted online. Once enrolled, our students have access to the Virtual Campus where they can find all necessary academic resources, establish a permanent communication with other students and teachers, gain access to discussion forums, take the English Business course, among many other possibilities. EVALUATION Consistency is one of the key aspects in the training plan. By means of self-assessments provided through the Virtual Campus, our students will be able to reinforce the acquired knowledge. In order to pass all the subjects, it is essential to submit a final paper for each of them. When our team of tutors have evaluated the final work, the student will be able to see their final mark in the Virtual Campus. In addition, a document explaining in detail all points of their final work will be sent to their email. In the evaluation, our tutors assess the following aspects: Presentation, design, visual richness and spelling. Development of the topic, complexity of the statement, logic and consistency with the results obtained in the case study. Added value in the analysis and development of the proposed case. It needs to be pointed out that all the self-assessments and final papers must be given a minimum grade of 5 to pass each of the subjects.

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MBA & Master in Digital Marketing and eCommerce

£ 339 VAT inc.