MBA – Master of Business Administration – Marketing
MBA
Online
Description
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Type
MBA
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Methodology
Online
The programme is an online programme composed of 8 taught modules of 25 credits each, of which five are core modules and three are elective modules relating to a specialist stream, culminating in a research based dissertation of 40 credits. The modules may be taken continuously on a full-time basis or spread over a longer period on a part-time basis, depending on the circumstances and needs of the student. Each taught module lasts for seven weeks and the material is available online 24 hours per day, seven days per week during that period. The student may opt to supplement the online taught modules during this period with face-to-face tutorials in a blended approach. The research is supervised by a PhD-qualified tutor within a structured format over a period of 14 weeks, resulting in a dissertation that is both internally and externally examined.
During the taught modules students interact virtually with their tutor and fellow class students. The number of students taking any one module is limited to 30, thus encouraging personalised interaction and sharing of knowledge and experiences among students from a diverse background.
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Subjects
- Master Business Administration
- Business and Administration
- Business Administration
- Business Marketing
- Marketing
Course programme
ProgrammeOutline
- UU-M-IND100, Induction Module, 0.00
- UU-FNT-203, Introduction to Master Degree, 0.00
- UU-MBA-709-MW, Theories of Management and Leadership, 25.00
- UU-MBA-717-MW, Strategic Development, 25.00
- UU-MBA-708-MW, ManagerialEconomics, 25.00
- UU-MBA-710-MW, Financial Management, 25.00
- UU-MBA-725-MW, Consumer Behavior, 25.00
- UU-MBA-726-MW, Strategic Marketing Management, 25.00
- UU-MBA-727-MW, Marketing Communications, 25.00
- UU-MBA-715-MW, Research Practices, 25.00
- UU-MBA-711-MW, Dissertation, 40.00
MBA – Master of Business Administration – Marketing