ME en Marketing, Comercialización y revenue management Hotelero - Madrid

Personal and executive skills development: These are required to make progress through the different professional levels. Executive skills enable students to tackle critical moments in their career. In management positions, professionals need to know how to manage people, teams, emotions, conflicts and negotiations.
From a personal perspective, students have to learn how to create their own personal brand, manage their network of contacts, draft a good curriculum and respond appropriately in work interviews, among other skills.
Knowledge of online and offline marketing: Professionals need a firm grasp of both online and offline marketing. As such, students are given an in-depth insight into the cases, tools and analyses of online marketing for hotels, including content managers, SEO, SEM, email marketing, analytics, online reputation, social media and blogs, among other aspects.
The program also focuses on offline marketing, as it is essential to be have a command of marketing plans, customer segmentations, competition analysis, using a CRM and working with press offices and advertising and public relations agencies.
Developing sales and commercialization strategies: The hotel commercialization courses are divided into three areas. Particular attention is paid to sales strategies, campaign planning and sales team management. The hotel commercialization course focuses on the different types of intermediaries, contracting, participation in trade fairs and creating tourism packages.
Lastly, students learn about hotel finances from a practical perspective, enabling them to understand an income statement, draft the budget of their department and interpret a balance sheet, costings for sales and business results deviations.

University degree certificate
Curriculum vitae
Letter of motivation
Two letters of recommendation

The Executive Master in Tourism Marketing and Hotel Revenue Management equips students with the skills required to take on the following roles:

Commercial Director of Hotel and Tourism companies.
Marketing Executive of Hotel and Tourism companies.
Head of Bookings.
Revenue Manager.
Director of E-commerce of Tourism and Hotel companies.
Business intelligence in booking centres, hotel chains or restaurants.
Consultancy on commercial policies of tourist companies.
Entrepreneurship in the tourism sector.