Media Practices and Public Relations

BA (Hons) Media Practices and Public Relations
Mode: full-time

This course combines a thorough understanding of mass-media theory and practices together with a penetrating insight into the workings of the public relations industry.

The Public Relations part of the curriculum covers both theoretical and practical aspects of PR. It embraces the complete range of public relations activities and stresses the importance of an integrated approach.

The Media Practices curriculum will also study the practices involved in producing, describing, analysing and responding to the media (including film, television, radio and new media).

Areas of study include:

• Media Theory and Film Studies
• Analysis of the various Creative Industries
• Marketing Communications, PR Skills and Corporate Strategy

Why choose this course?

• State-of-the-art facilities
• Emphasis on employability and transferable skills
• Staff have relevant and wide-ranging expertise
• Media-related courses are ranked 3rd in the UK, according to the Guardian 2007
• International student body
• Relates the critical study of media practices to public relations practice
• Includes courses on career development

Career Opportunities

Many companies employ media and PR graduates as an essential part of their business. Former media students now work in magazine publishing, journalism, media research and digital media production.

Assessment

Practical portfolios and production work, essays, presentations and exams.