Media production ba(hons)

Year 1

The Media Production course features a core of practice-based modules where you will work with industry professionals shooting, recording and editing material in response to industry briefs and real work expectations.

• Media Industries

  This module will give you an overview of the current state of the global digital media industries and introduce you to how media forms are developing in the digital age. The module will introduce the key contexts and frameworks that underpin the creative media industries, and discuss the pressure and influences that are driving change in those industries. You will learn how to develop, budget and pitch ideas intended for a variety of digital media platforms.

• Key Issues in Screen Studies

  This module will introduce you to major concepts used for the analysis of screen texts, by drawing on elements from the disciplines of film studies, media studies and cultural studies. Each week you will focus on one particular concept, such as narrative, editing, cinematography, ideology, representation and so on. You will be encouraged to consider the ways in which these concepts are useful in analysing different screen media.

• Filmmaking Fundamentals

  In this module you will accrue and develop key competencies in filmmaking that will underpin the practice strand of your degree. Teaching will take primarily through workshops with weekly formative tasks. Technical inductions of key equipment will be contained within the teaching which will cover areas such as camera operation, field and studio sound recording, basic light principles, and an introduction to offline editing. You will be assessed on short filmed task that will demonstrate proficiently core filmmaking practices.

• Production and Practice Management

  This module will introduce you to the collaborative processes and practice of work in group production. You will learn key roles within a production, develop a planning process and understand the workflow of a production. Formative and summative assessment for the module is designed around collaborative, team-working skills along with social skills, personal and group organisation and professionalism. Furthermore, the delivery and standard of a completed filmed project will be assessed a central indicator of group outcomes.

• Digital and Web Media Design

  This module will introduce you to the technologies used to create digital and web media products. You will become familiar with technical requirements for graphic design as well as digital acquisition and implementation for various digital media distribution channels.

• Understanding Audiences: Theory and Context

  In this module you will examine the role and characteristics of media consumption in the C21st and the relationship that exists between audiences, texts and technologies of production, distribution and reception. You will encounter a range of theories and research methods through study of a range of real-world media organisations and their respective audiences, and as a practical exercise, will design a cross-media campaign for a targeted audience demographic.