MEDIA STUDIES - LEVEL 3 COURSE
NVQ
Distance
Description
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Type
NVQ Level 3
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Methodology
Distance Learning
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Class hours
200h
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Duration
12 Months
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
Approximate Study Time: 200 Hours (Self Study) Buy Now More Info The Media Studies – Level 3 Course explains the meaning of “media studies” in its broadest context and will appeal to anyone wishing to gain a foothold in this exciting and innovative vocational area. On successful completion of this course students will receive an accredited Level 3 Certificate of Achievement.
Facilities
Location
Start date
Start date
About this course
There is no prior learning knowledge or experience required to take this course.
On successful completion of this course students will receive an accredited Level 3 Certificate of Achievement.
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Subjects
- IT
- Marketing
- Media Studies
- Advertising
- Writing
- Accredited
- Team Training
- Media
- Production
- New Media
Course programme
Unit 1 - Introduction – What is media?
The following topics are covered: Why study the media?; Control and Regulation; Denotation and connotation; Audience reception theory; Textual Analysis – including Narrative, Genre, Media Institutions, Media Values and; Ideology, and Media Audiences and Media language.
Unit 2 - Advertising
The following topics are covered: Criticism of Advertising; Audience theories – Maslow's hierarchy of needs, the hypodermic needle theory, uses and gratifications theory; Charity campaigning; Product placement; and Guerilla marketing.
Unit 3 - Broadcast TV
The following topics are covered: Background on institutions; Sitcoms; Intertextuality; and Audiences.
Unit 4 - Film
The following topics are covered: Narrative theory; Media texts; The cause-and-effect chain; Modern theories: Narrative in cinema; The Field theory plot; Goal-oriented plots; Auteur theory; and Post modernism.
Unit 5 - Practical production piece
The following topics are covered: Media technology; Key concepts; Planning and pre-production; Advertising; Identifying the target audience; The brief; and Website pre-production.
Unit 6 - Representation: A theoretical perspective
The following topics are covered: What are Mediation Texts?; and Case Studies.
Unit 7 - Genre: An institutional and theoretical perspective
The following topics are covered: Hybrids; Mars Attacks! 1996; How do genres adapt to changing social economic and political contexts?; and Case Studies.
Unit 8: News
The following topics are covered: Newspapers; Broadsheet versus tabloid; News institutions; and An industrial process.
Unit 9: New Media
The following topics are covered: The Internet; The impact of new media; The audience as a producer; The entertainment industry and the Copyright; Social networking and privacy; New media institutions; Successful use of the internet and new media by TV; and Games.
Unit 10: Extended essay
The following topics are covered: Essay stages; Preparing to begin; 10 steps to a top-flight essay; Conducting independent research; The 7 sins of flawed research; and Writing a bibliography.
Additional information
MEDIA STUDIES - LEVEL 3 COURSE