Description

Type

Course
Level

Advanced

Methodology

Online
Duration

1 Month

Join Mini-MBA for Designers. Learn business skills from C-level pros at Uber, Apple & Cleo. For senior designers ready to make a bigger impact

About this course

Course objectives

Mini-MBA for Designers is an online course for design leaders, creative directors, senior designers who want to be heard in the organisation. It is made for creatives by business leaders. Learn from C-level professionals with proven track records of scaling companies from £0 to £8M and shaping business strategies at Apple, Farfetch, Uber, and Cleo.

Who is it intended for?

Senior designers, creative directors, and design leaders with experience who are ready to make a bigger impact at the executive level in their organisations. This course is specifically crafted for design professionals who want to speak business language and translate their creative work into measurable business results.

Qualification

Completion Certificate: LinkedIn-ready certificate to showcase your business leadership skills.

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Subjects

Business skills
Business strategies
Influence
Design Leadership
Finance fundamentals

Teachers and trainers (4)

Kate Pincott

Head of Product Design & Research at Multiverse

Martina Presnajderova

Pricing at Deel,  former Wise

Paul Albert

Fractional Chief Revenue Officer at ReVAmp Revenue

Paul Wright

Head of EMEA at Uber Advertising

Course programme

Chapter 1: Think Like a CEO: Understand C-level decision-making and business metrics. Learn KPIs, OKRs, and how to gain influence by aligning with executive priorities. 33 min content + 2 exercises + case study

Chapter 2: Understand Business Metrics: Master essential business terms like CAC, LTV, and the Bowtie Funnel. Learn how design work impacts key business numbers. 1 hour content + 2 exercises + case study

Chapter 3: Connect Design to Business: Link design work to business outcomes using experience metrics. Learn the "Vision to Value Tree" method. 34 min content + 3 exercises + case study

Chapter 4: Dive Deep into Finance: Understand P&L statements and financial fundamentals. Connect your daily work to company profitability. 20 min content + 2 exercises + case study

Chapter 5: Launch New Features, Products or Brands. Explore the Go-to-Market strategy, calculate TAM/SAM/SOM, identify ideal customers, and analyse competitors. 30 min content + 2 exercises + case study

Chapter 6: Explore Pricing Strategies: (Advanced) Learn business models, pricing decisions, and differences between B2C and B2B pricing strategies. 1.5 hour content + 2 exercises + case study

Chapter 7: Fall in Love with Sales: (Advanced) Master internal buy-in techniques, SPICE Framework, and present ideas as business solutions. 20 min content + 2 exercises + case study

Completion Certificate: LinkedIn-ready certificate to showcase your business leadership skills.

Optional: Live power-up sessions with teachers and community access throughout

See related categories

Mini-MBA for Designers

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Course programme

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