Modern Instagram Marketing
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
12h
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Duration
1 Year
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Online campus
Yes
The Modern Instagram Marketing course equips learners with the knowledge and skills to harness Instagram as a powerful tool for brand growth, audience engagement, and digital marketing success. This online CPD programme covers essential strategies, including content creation, audience targeting, engagement techniques, analytics, and Instagram advertising. Participants will explore how to optimise posts, stories, and reels to increase visibility and drive results for businesses or personal brands.
Designed for flexibility and practical learning, this course enables students to master the latest trends and tools in Instagram marketing, building confidence in planning and executing campaigns that achieve measurable outcomes. By the end of the course, learners will understand how to craft a cohesive Instagram strategy, analyse performance metrics, and implement growth-focused tactics that enhance brand presence online.
Whether you are a small business owner, marketing professional, influencer, or aspiring social media specialist, this course provides the skills needed to stay competitive in today’s fast-paced digital landscape. SEO-focused strategies, algorithm insights, and data-driven marketing approaches are all explored, giving learners a strong foundation to excel on one of the world’s leading social platforms.
Important information
Price for Emagister users:
About this course
Develop a comprehensive Instagram marketing strategy
Optimise content for engagement and reach
Understand Instagram algorithms and analytics
Plan and schedule posts, stories, and reels effectively
Implement targeted growth and audience-building tactics
Analyse campaign performance to improve ROI
Enhance digital marketing skills for professional development
This course is ideal for individuals looking to enhance their digital marketing expertise or establish a career in social media management. It is suitable for marketing professionals, small business owners, entrepreneurs, content creators, and aspiring influencers who want to leverage Instagram for brand growth and audience engagement.
Learners seeking to improve their online presence, increase engagement, and understand platform-specific strategies will benefit from this course. It is also suitable for those pursuing a career in marketing, communications, or digital media, providing practical knowledge that can be applied immediately to professional projects.
The course is designed to be accessible to all learners, including beginners, with clear explanations and structured modules that build confidence and competence in modern Instagram marketing. By completing this programme, participants gain a valuable skill set that enhances employability, supports career progression, and empowers them to deliver measurable results in the digital marketing landscape.
There are no formal entry requirements for the Modern Instagram Marketing course, making it accessible to a wide range of learners. Participants should be aged 16 or older. While prior experience is not necessary, learners will benefit from a basic understanding of English, numeracy, and IT skills. A reliable internet connection and access to a computer or mobile device are recommended to complete the online course content. The course is designed to be clear, structured, and approachable, allowing learners from diverse backgrounds to develop the knowledge and skills needed to succeed in modern Instagram marketing.
Upon successful completion of the Modern Instagram Marketing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
The Modern Instagram Marketing course offers unmatched flexibility, allowing learners to study at their own pace from anywhere in the world. Expert-designed modules focus on practical, career-relevant outcomes, ensuring participants gain skills that directly enhance their CV and professional profile.
The course blends the latest industry insights with actionable strategies, covering content planning, audience growth, analytics, and platform optimisation. Self-paced learning ensures that individuals can progress according to their schedule, while engaging, expert-created materials provide clarity and structure. By completing this course, learners acquire modern digital marketing skills that are highly sought after by employers, helping them stand out in competitive job markets and apply effective Instagram marketing strategies in real-world scenarios.
Yes. This course is designed to be accessible for learners of all levels, including beginners. Modules are structured to build knowledge progressively, starting with foundational concepts before moving to advanced strategies. No prior marketing experience is required, making it ideal for anyone seeking to develop practical skills in Instagram marketing.
Completing the course equips you with valuable digital marketing skills that are in high demand. Learners gain expertise in content strategy, audience engagement, analytics, and campaign optimisation. These skills enhance employability, support career advancement in marketing or social media roles, and provide practical knowledge for managing business or personal brand accounts effectively.
The course is fully online and self-paced, allowing learners to progress according to their schedule. It features structured, expert-designed modules with clear explanations and practical examples. Learners can access materials anytime, enabling them to study flexibly while balancing professional or personal commitments.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing Tools
- Advertising
- Media
- Media Marketing
- Planning
- Social Media
- Social marketing
- Business Marketing
Teachers and trainers (1)
One Education
Course Provider
Course programme
Modern Instagram Marketing is the strategic use of Instagram to build brand awareness, engage audiences, and drive business growth. It involves creating visually appealing content, leveraging features like Stories, Reels, and IGTV, using hashtags effectively, and interacting with followers to foster community. Advanced strategies include influencer collaborations, targeted ads, analytics tracking, and data-driven content planning to optimize reach, engagement, and conversions in today’s competitive social media landscape.
Course Curriculum
- Modern Instagram Marketing Course
- Module 01: Introduction
Module 02: 10 Key Reasons Most Marketers Fail on Instagram
Module 03: You Don’t Have to Fail
Module 04: Instagram Success is All About Persona
Module 05: Find Your Competitors on Instagram and Reverse Engineer Them
Module 06: Curate Top-Notch Content and Mix in Your Reverse Engineered Content
Module 07: Adopt a Content-First Sales Funnel
Module 08: Use Facebook’s Ad Retargeting System to Pull Instagram Users Deeper Into Your Funnel
Module 09: Pay and Interact with Niche-Specific Instagram Influencers
Module 10: Continuously Optimize All Parts of Your Funnel
Module 11: Best Practices
Modern Instagram Marketing
