MSBA/MSM Dual Degree

Must be taken on campus in the first semester.

• SBS-700 You As a Leader: Self-Awareness, Feedback, and Decision-Making

• MBA-660 Marketing: the Challenge of Managing Value

• SBS-604 Data Analytics
• ISOM-801 Solving Business Problems Using Advanced Excel
• ISOM-821 Data Management and Modeling
• ISOM-825 Enterprise Data Management
• ISOM-827 Data Warehouse and Business Intelligence
• ISOM-835 Predictive Analytics

• MKIB-819 Global Perspectives in Consumer Marketing
• MKT-810 Marketing Research for Managers
• MKT-814 Strategic Marketing
• MKT-860 Qualitative Methods and Customer Insights
• MKT-870 Advanced Marketing Analytics

• MKT-920 Marketing Internship

• ISOM-837 Data Mining and Business Insights

• MKT-898 Consulting Project
• MKT-899 Masters Thesis

Elective courses are only taken if a student has courses waived. If waived, SBS 604 must be substituted with an ISOM elective below. If waived, MBA 660 and MKT 920 must be substituted with any MSM elective below. If waived, MKT 810 must be substituted with a MKT/MKIB elective below.

Approved Electives by Discipline:

• MKIB-812 Global Branding and Communication Strategies
• MKIB-817 International Marketing
• MKT-818 Global Product Innovation: From Concept to Commercialization
• MKT-820 Sales Management
• MKIB-833 Global Business Horizons
• MKT-845 Advanced Digital Analytics
• MKT-846 Marketing in the Age of Exponential Technology
• MKT-855 Digital Marketing Challenges
• MKT-920 Marketing Internship

• ACCT-804 Cost and Managerial Accounting

• MGES-842 Global Innovation & New Product Development in Virtual Team

• ISOM-840 Security and Privacy
• ISOM-845 Business Intelligence and Data Analytics
• ISOM-851 Supply Chain Management: Design and Analysis
• ISOM-861 Project Management

• MBA-740 Immerse- Travel Seminar

• MGOB-835 Managing Difficult People at Work

• MGSM-833 Corporate Innovation

Students that waive a combined 3 courses under the Marketing Internship, Required Prerequisite, Business Analytics Core, or Marketing Core courses may be able to use substituted courses towards a concentration in Global Marketing, Product Management, or Market Research and Customer Insights or Product Management. Students may declare a concentration with three (3) electives from the same functional area. The schedule of when courses within a concentration are offered varies by semester.

Students who declare a concentration must submit an SBS Graduate Program Concentration Request Form. Students are encouraged to meet with their advisor before they declare a concentration.

The concentration appears on the transcript, not the diploma.

Learn how to assess foreign market attractiveness, formulate marketing plans for global market entry and expansion, and devise marketing strategies in multiple areas of the world. Experience global marketing first-hand through an international travel course to cap off your MSM program.

Choose three (3) from the following:

• MBA-740 Immerse- Travel Seminar
• MGES-842 Global Innovation & New Product Development in Virtual Team
• MKIB-812 Global Branding and Communication Strategies
• MKIB-817 International Marketing
• MKIB-833 Global Business Horizons
• MKT-818 Global Product Innovation: From Concept to Commercialization
• MKT-846 Marketing in the Age of Exponential Technology
• MKT-920 Marketing Internship
• ISOM-840 Security and Privacy
• MGOB-835 Managing Difficult People at Work

Demand for market research and analytic skills is high in most industries today. You will develop knowledge and skills to design and implement qualitative and/or quantitative research studies, analyze data, and extract insights to inform high-quality strategic marketing decision-making.

Choose three (3) from the following:

• ISOM-840 Security and Privacy
• ISOM-845 Business Intelligence and Data Analytics
• ISOM-851 Supply Chain Management: Design and Analysis
• ISOM-861 Project Management
• MGOB-835 Managing Difficult People at Work
• MKT-818 Global Product Innovation: From Concept to Commercialization
• MKT-820 Sales Management
• MKT-846 Marketing in the Age of Exponential Technology
• MKT-855 Digital Marketing Challenges
• MKT-845 Advanced Digital Analytics

Gain broad understanding about marketing management in terms of product/service development and delivery, brand strategy, pricing decisions, sales forecasting, and innovative ways in which to communicate and engage with customers.

Choose three (3) from the following:

• ACCT-804 Cost and Managerial Accounting
• ISOM-840 Security and Privacy
• MGES-842 Global Innovation & New Product Development in Virtual Team
• MGOB-835 Managing Difficult People at Work
• MGSM-833 Corporate Innovation
• MKIB-812 Global Branding and Communication Strategies
• MKT-818 Global Product Innovation: From Concept to Commercialization
• MKT-820 Sales Management
• MKT-845 Advanced Digital Analytics
• MKT-846 Marketing in the Age of Exponential Technology
• MKT-855 Digital Marketing Challenges