MSc Consumer Psychology*

Postgraduate

In Cambridge

Price on request

Description

  • Type

    Postgraduate

  • Location

    Cambridge

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Facilities

Location

Start date

Cambridge (Cambridgeshire )
See map
Anglia Ruskin University, Eastings Building,, East Road, Cambridge CB1 1PT, United Kingdom

Start date

SeptemberEnrolment now open
SeptemberEnrolment now open

About this course


Our Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. It's relevant to many industries, including marketing, PR, advertising, and consumer research, marketing research and product development. As this subject area is not commonly taught in the UK, the skills and consumer awareness you'll develop will give you a distinct edge in a competitive job market. Alternatively, you might choose to undertake further study at PhD level.

Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.

MSc

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Subjects

  • Psychology
  • Consumer Behaviour
  • Marketing Research
  • Consumer Research
  • Consumer analysis
  • Consumer Psychology
  • Psychology Dissertation
  • Issues in Scientific Research
  • Purchase decisions
  • Product choice

Course programme

Core modules
  • Applied Consumer Psychology
  • Consumer Analysis
  • Issues in Scientific Research
  • Quantitative Research Methods
  • Psychology Dissertation
Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Additional information

International students, 2018/19 (per year)

£13,100

MSc Consumer Psychology*

Price on request