MSc Consumer Psychology*
Postgraduate
In Cambridge
Description
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Type
Postgraduate
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Location
Cambridge
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Duration
12 Months
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Start date
September
other dates
Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.
Facilities
Location
Start date
Start date
About this course
Our Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. It's relevant to many industries, including marketing, PR, advertising, and consumer research, marketing research and product development. As this subject area is not commonly taught in the UK, the skills and consumer awareness you'll develop will give you a distinct edge in a competitive job market. Alternatively, you might choose to undertake further study at PhD level.
Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply.
MSc
Reviews
Subjects
- Psychology
- Consumer Behaviour
- Marketing Research
- Consumer Research
- Consumer analysis
- Consumer Psychology
- Psychology Dissertation
- Issues in Scientific Research
- Purchase decisions
- Product choice
Course programme
- Applied Consumer Psychology
- Consumer Analysis
- Issues in Scientific Research
- Quantitative Research Methods
- Psychology Dissertation
We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.
Additional information
£13,100
MSc Consumer Psychology*