MSc Digital Campaigning and Content Creation

With an existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations. This experience is at the centre of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives. A recent example is this website designed by students for a Malawian NGO that contains student made short films: www.stekaskills.com

This course will develop existing communications practitioners and prepare recent graduates to work and compete in the fast changing profession of digital campaigning and content creation.

Standard

A UK honours degree or equivalent OR significant work experience.

International

Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score below 6.0.

The course prepares graduates for communications jobs in public relations, media production agencies, or campaigning organisations including NGOs and charities. We also support entrepreneurial graduates to set up their own businesses. Since 2014 we have supported nine graduate start up media production businesses through our Business Innovation Zone. The MSc is also benchmarked against CIPR career progression requirements.

•Designed to meet future industry developments so you can produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic**
•Taught by multi award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media.
•Work in a personal and collegiate environment that nurtures creative talent and supports entrepreneurial students to establish their own businesses through our Business Innovation Zone