MSc Digital Marketing


In Aberdeen

£ 3,400 VAT inc.


  • Type


  • Location

    Aberdeen (Scotland)

  • Duration

    1 Year

  • Start date


The MSc Digital Marketing has been designed to equip you with theoretical knowledge and practical skills. This Masters level course includes digital marketing strategy implementation and practice that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns.
Digital marketing strategy and digital services are essential, invaluable and unavoidable part of any communication or marketing strategy. in order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise digital marketing techniques, technologies and strategy. This MSc aims to equip graduates with the skills and digital marketing knowledge to do so.
The course had professional practice at its core having been developed in close consultation with industry with content being created and delivered by both academics staff and digital marketing practitioners. The structure and content of the Digital Marketing course will allow you to work on real campaigns in collaboration with relevant businesses.



Start date

Aberdeen (Aberdeen City)
See map
The Robert Gordon University Garthdee Road, AB10 7QE

Start date

SeptemberNow taking bookings

About this course

The MSc Digital Marketing is open to applicants with an undergraduate Honours degree in any discipline. A background in marketing or digital media is not required. Other qualifications and experience will be considered with entry being subject to the University's judgement that the person has reasonable expectation of being able to fulfil the requirements of the

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This centre's achievements

This centre has demonstrated its quality on Emagister
11 years with Emagister


  • Management
  • Digital Marketing
  • Strategy Development

Teachers and trainers (1)

Jack Keenan

Jack Keenan

Lecturer in Communications, Marketing and Media

Course programme

The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.

This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

Additional information

Our focus is firmly on new media - helping you to develop the right skills that will contribute to the dynamics of a 21st century media environment. You'll gain valuable hands-on experience in our 'state-of-the-art' radio and TV studios which also feature digital editing facilities and an iMac suite. Accredited by professional bodies, our highly creative and interdisciplinary courses also place strong emphasis on gaining transferable skills in research, writing, oral presentation and computer-based authoring. We take a strongly vocational approach, partnering closely with employers and regularly reviewing our programmes to ensure courses are current and relevant.

MSc Digital Marketing

£ 3,400 VAT inc.