MSc Digital Marketing
Master
In Aberdeen
Description
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Type
Master
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Location
Aberdeen (Scotland)
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Duration
1 Year
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Start date
September
The MSc Digital Marketing has been designed to equip you with theoretical knowledge and practical skills. This Masters level course includes digital marketing strategy implementation and practice that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns.
Digital marketing strategy and digital services are essential, invaluable and unavoidable part of any communication or marketing strategy. in order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise digital marketing techniques, technologies and strategy. This MSc aims to equip graduates with the skills and digital marketing knowledge to do so.
The course had professional practice at its core having been developed in close consultation with industry with content being created and delivered by both academics staff and digital marketing practitioners. The structure and content of the Digital Marketing course will allow you to work on real campaigns in collaboration with relevant businesses.
Facilities
Location
Start date
Start date
About this course
The MSc Digital Marketing is open to applicants with an undergraduate Honours degree in any discipline. A background in marketing or digital media is not required.
Other qualifications and experience will be considered with entry being subject to the University's judgement that the person has reasonable expectation of being able to fulfil the requirements of the
Reviews
Subjects
- Management
- Digital Marketing
- Strategy Development
Teachers and trainers (1)
Jack Keenan
Lecturer in Communications, Marketing and Media
Course programme
The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.
This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.
Additional information
MSc Digital Marketing