The MSc Digital Marketing has been designed to equip you with theoretical knowledge and practical skills. This Masters level course includes digital marketing strategy implementation and practice that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns.
Digital marketing strategy and digital services are essential, invaluable and unavoidable part of any communication or marketing strategy. in order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise digital marketing techniques, technologies and strategy. This MSc aims to equip graduates with the skills and digital marketing knowledge to do so.
The course had professional practice at its core having been developed in close consultation with industry with content being created and delivered by both academics staff and digital marketing practitioners. The structure and content of the Digital Marketing course will allow you to work on real campaigns in collaboration with relevant businesses.