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MSc in Digital Marketing & Data Science

Master

In Paris (France)

Price on request

Are you ready for a career change?

  • Type

    Master

  • Location

    Paris (France)

  • Duration

    18 Months

  • Start date

    Different dates available

Today’s managers cannot simply analyze consumers. They need to understand human beings, while also respecting their privacy.

The MSc in Digital Marketing & Data Science, endorsed by Emlyon business school and listed on Emagister, stems directly from this fundamental requirement of present-day companies.
The program is based on powerful, essential dynamics.
• Acquiring cultures and skills sourced from management
and new computational sciences: the MSc trains you in
the best of marketing and big data.
• Learning from real contexts as much as from theory: the
learning path is first a bridge then a gateway between
you and the corporate world.
• Meeting and immersing yourself in a multitude of global
cultures, skills, and best practices will enable you to
put into practice and experience a competency while
acquiring it.
• Every student dreams of their own specific career. So do
you. The MSc in Digital Marketing & Data Science equips
you with the best toolkit for becoming an early maker so
that you can take to the skies with the best chances of
success… in line with your professional dream.
Make a commitment to discovery by immersing yourself
in the realities of management. And above all, unleash
your passion for learning, your passion for discovering the
most advanced practices and technologies. For finding
innovative solutions. For doing. For advancing. And for
moving things forward.

Facilities

Location

Start date

Paris (France)
See map

Start date

Different dates availableEnrolment now open

About this course

Develop your competencies in digital marketing and data analytics and become part of the new generation of marketing technologists.

For students holding a Bachelor’s degree in any field

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Subjects

  • Marketing
  • Digital Marketing
  • Customers
  • Marketing Processes
  • Marketing Communications
  • Products
  • Strategic
  • Strategic Planning
  • Learning
  • Program
  • Programme Planning

Course programme

Acquire the fundamentals of digital marketing

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

Innovate in a data‐rich business environment

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Meet the real needs of recruiters

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

MSc in Digital Marketing & Data Science

Price on request