MSc Football Communications & Digital Marketing
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Interested in a career in football marketing and media? Emagister offers you the Master of Science in Football Communications & Digital Marketing, which is accredited by the University Campus of Football Business (UCFB).
Learn about how communications and marketing work in the football and sports industry. Lessons in public relations, fan engagement, digital marketing, multimedia journalism and crisis management will be followed by a dissertation. All while adding experience to your resume! You will be prepared to undertake a managerial role within a sports club or organisation.
Start preparing for your dream job! Contact Emagister to find out more about this course.
To take into account
It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.
The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.
Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module. Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team.
Master of Science in Football Communications & Digital Marketing
Students will gain sound knowledge of key areas of football business. UCFB campus locations will allow students to study in and around elite level sporting facilities. The Employability & Enrichment Curriculum is an ‘added value’ provision to the taught degree programme. Opportunities to increase employability will be provided through masterclasses, industry workshops and the guest speaker programme. The guest speaker programme is designed to expose students to career insights from successful industry professionals and to provide students with networking opportunities. Opportunities to gain additional external industry-based qualifications are facilitated
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What you'll learn on the course
- Public Relations
- Digital Marketing
- Crisis Management
- Sports industry
- Sports marketing
- Sports Media
Digital Marketing for Football
This module will provide the student with an overall outlook on marketing principles within an increasingly disruptive environment.
New and emerging principles of digital marketing are an integral part of marketing theory and practice. Aspects such as transformation, influences the customers digital journey, thus, requiring innovation, revenue growth initiatives and long-term value creation.
Within this module, students will be encouraged to research, analyse and articulate an effective digital marketing plan to drive the transformation of the organisation and activate a strategy to achieve business goals.
Engaging the Football Consumer
This module will explore the importance, variation and motivation which influence football consumer behaviours. Students will identify key factors which explore the changing nature of football consumer typologies.
While also embracing Online and Offline methodologies of consumption patterns, the module examines the metrics and insights required to drive the business of football consumption.
Public Relations & Crisis Management in Football
This module will examine the functions and strategies of Public Relations (PR) and the roles and responsibilities of PR executives.
You will consider the key factors used in the public relations industry to minimise damage to an organisation, with particular emphasis on the dangers presented by social media and other media platforms.
Furthermore, you will investigate the importance of legal obligations and ethical considerations in the world of public relations and crisis management.
Multimedia Football Journalism
This module will examine the key roles and responsibilities of sports journalists while developing the knowledge and practical skills required to work within an ever expanding and developing industry.
It will prepare students to explore the potential of multi-platform news within a legal and ethical framework while examining the role and impact of sports journalism in society.
Dissertation & Research Methods
The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but may be applied in the area of sports. In other words, a project may take the best practice from another industry and apply it in the sports industry. The sponsor will be viewed and treated like a client and this the client will have certain requirements. Thus, the research proposal will have to meet both client and academic requirements for it to be approved. It also provides an opportunity to develop and demonstrate advanced scholarship skills.
This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of sports management, marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 12,000 word research report (dissertation) is produced.
£14,950 MSc fee