MSc Intercultural Business Communication

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity. You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level. With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication. You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism. This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study. Subjects include Intercultural Business Communication Understanding Language in the Global Workplace Managing Cultural Diversity in the Workplace Advertising as Cultural Discourse Two options Research Methods Dissertation One option from Global Economic Environment Principles and Practice of Marketing Marketing Communications Business Skills for Event Management in the Tourism Industry International Business Event Management Postgraduate Language -French, German, Spanish or Italian One option from Global Marketing Organisational Change management Case Studies in International Tourism Postgraduate Language -French, German, Spanish or Italian Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.