MSc International Tourism Management

How is the MSc International Tourism taught?

A wide range of teaching and learning approaches are used to build up your skills and knowledge – mainly through lectures, seminars and practical activities. Teaching and learning will also be informed by lecturers’ current research and industry engagement.

You will take part in case study-based discussions, field trips, and in-class activities. You will supplement all this with your own guided and independent reading and research. The mix of delivery modes will be varied and suitable to the content being delivered.

*Not all optional modules maybe available each year, as they are dependent upon student numbers and interest

Module and programme information is indicative and may be subject to change.

• • Digital Marketing (20 Credits) - Compulsory The aim of this module is to develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.
  • Research Methods and Dissertation (60 Credits) - Compulsory This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.
  • International Tourism Business (30 Credits) - Compulsory This module aims to establish the groundwork for understanding the theoretical concepts of tourism as a business whilst preparing students to critique and develop management skills to run tourism businesses. Students will gain an insight into the business of international tourism, through exploring and analysing international tourism demand and supply. They will also develop a critical understanding of the strategic process of business management and human resource development across the different sectors
  • International Tourism in the 21st Century (30 Credits) - Compulsory This core module provides a comprehensive overview and critical analysis of tourism. This module identifies a range of environmental, social, cultural and economic issues that arise out of mass tourism development in different parts of the world. In order to identify the causes as well as to examine possible solutions, the module critically examines the socio-political environment in which mass tourism is situated namely neo-liberal globalisation.
  • Open Module (15 Credits) - Optional

    Students can choose another 15 credit module from postgraduate programmes in the Business School.

  • Tourism and Development (15 Credits) - Optional This module aims to equip students with a critical understanding of the complex, contested, multi-dimensional nature of the opportunities provided by the tourism industry to drive positive change in developing countries. The module adopts a strong focus on the evolving nature of stakeholder relations, policy narratives and conceptual understanding of key issues with respect to the tourism – development nexus. In addition, it draws on practice-based insight in order to deliver a balanced, holistic understanding of the role and impact of tourism across key areas of the developing world.
  • City, Region and Nation Branding (15 Credits) - Optional

    The aim of this module is to equip you with the key skills for understanding the complex nature of city, region and nation brands. Beginning with an overview of the nature of places, the module introduces the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

  • Destination Management (15 Credits) - Optional The aim of this module is to equip students with the knowledge and skills in order to apply appropriate operational and strategic destination management and marketing solutions. The first part of the module draws on destination management theory; students will critically evaluate the challenges and opportunities destinations face. Utilising case studies students will also evaluate the range of stakeholders involved in destination management in various destinations. The second part of the module focuses on the nature and role of destination management organisations (DMOs) in different contexts, destination competitiveness, how destination managers create value to differentiate themselves and gain a superior position in a competitive market.
  • Entrepreneurship in Tourism (15 Credits) - Optional The aim of this module is to provide students with knowledge and skills that support the development and critical evaluation of entrepreneurship in tourism. Various theoretical frameworks will be introduced to enable students to appreciate the value of tourism enterprise and the complexities of exploiting entrepreneurial opportunities offered by the tourism industry. The module will develop students’ understanding of the resource needs for tourism venture start-ups, underlying processes of entrepreneurial activity and the outcomes of tourism enterprise. Students will also be able to identify key issues affecting tourism entrepreneurship and tools for effective management of tourism businesses.
  • Visitor Attractions and Management (15 Credits) - Optional The aim of this module is for students to gain a depth of understanding of visitor attractions to equip them with knowledge and skills they can transfer into the workplace. The module will introduce students to the range and diversity of natural and man-made attractions across the globe and provide a deep understanding of the governance, marketing, legal and operational issues of opening attractions to the public whilst providing a quality visitor experience.
  • Event Management (15 Credits) - Optional The aim of this module is to develop a critical understanding of the events management field and to equip students with the knowledge and skills to be able to a) effectively assess events’ impacts and legacy, b) analyse the role of business, conference, cultural/heritage, sporting, religious and other festivals and events in the development and revitalisation of destinations at local, regional and national levels, c) compare and contrast the motivations and roles of the various stakeholders of events along with the motivations of participants drawing on theoretical frameworks.

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