MSc Marketing Management

Postgraduate

In Colchester

£ 10,200 + VAT

Description

  • Type

    Postgraduate

  • Location

    Colchester

  • Duration

    1 Year

About the course
How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?
Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations

It combines advertising glamour with research-oriented analytical skills and strategic decision making


This course is designed for students who do not have a first degree in marketing or relevant work experience

You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams

You explore the main functions and principles of marketing and management, examining how they impact both business and society


You study a broad range of marketing disciplines and some of the key challenges facing marketers today

Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study


Topics may include:
key marketing principles
strategic brand communication
consumer behaviour
digital marketing
MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools

More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014)

We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries

Facilities

Location

Start date

Colchester (Essex)
See map
Wivenhoe Park, CO4 3SQ

Start date

On request

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Reviews

Subjects

  • Marketing
  • Marketing Management
  • School
  • Business School
  • Communication Training
  • Digital Marketing
  • Consumer Behaviour

Course programme

Example structure
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
Year 1
Research Portfolio
Management: Principles and Practices
Foundations of Management and Marketing
Consumer Behaviour
Strategic Brand Communication
Marketing: Principles and Practices
Advanced Study Skills
Digital Marketing (optional)
Corporate Marketing Strategy (optional)
Teaching
Tailor the content of your course to more closely fit your interests and aspirations.
Courses focus on practical applications and links with industry.
We run an open seminar series.
Assessment
Regular assessment is by coursework, presentations, case studies, group work, tests and examinations.
Dissertation
You submit a research portfolio instead of a dissertation.
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Additional information

This course is also available to study part-time and you may be eligible for a range of scholarships and discounts, including those for international students Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU Our expert staff Our expert staff have world-class research reputations They have written about, or worked in, a wide range of organisations and this experience is incorporated into your learning experience We’re recognised for being at the forefront of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management Our work is informed by a broad range of social science theories and concepts, much of it addressing the important issues currently being faced by marketers, commercial businesses, public sector bodies and not-for-profit organisations Specialist facilities You study this course at our Colchester Campus, home to our landmark Essex Business School building - the first zero carbon business school building in the UK Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate You experience a stunning new work environment and excellent facilities: a virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics light and spacious lecture theatres study pods and innovation booths for group working networking opportunities with visiting businesses a café with an adjacent sun terrace study skills workshops and tailored support Your future Our courses are designed to foster the business leaders of the future who, through creativity, innovation and ethical awareness, will be able to meet the many challenges that the international business world continues to present Our graduates work for a wide range of employers in a host of occupations,...

MSc Marketing Management

£ 10,200 + VAT