MSc Marketing Management
Postgraduate
In Colchester
Description
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Type
Postgraduate
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Location
Colchester
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Duration
1 Year
About the course
How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?
Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations
It combines advertising glamour with research-oriented analytical skills and strategic decision making
This course is designed for students who do not have a first degree in marketing or relevant work experience
You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams
You explore the main functions and principles of marketing and management, examining how they impact both business and society
You study a broad range of marketing disciplines and some of the key challenges facing marketers today
Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study
Topics may include:
key marketing principles
strategic brand communication
consumer behaviour
digital marketing
MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools
More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014)
We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Marketing Management
- School
- Business School
- Communication Training
- Digital Marketing
- Consumer Behaviour
Course programme
Postgraduate study is the chance to take your education to the next level. The combination of compulsory and optional modules means our courses help you develop extensive knowledge in your chosen discipline, whilst providing plenty of freedom to pursue your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are, in many instances, just a selection of those available. Our Programme Specification gives more detail about the structure available to our current postgraduate students, including details of all optional modules.
Year 1
Research Portfolio
Management: Principles and Practices
Foundations of Management and Marketing
Consumer Behaviour
Strategic Brand Communication
Marketing: Principles and Practices
Advanced Study Skills
Digital Marketing (optional)
Corporate Marketing Strategy (optional)
Teaching
Tailor the content of your course to more closely fit your interests and aspirations.
Courses focus on practical applications and links with industry.
We run an open seminar series.
Assessment
Regular assessment is by coursework, presentations, case studies, group work, tests and examinations.
Dissertation
You submit a research portfolio instead of a dissertation.
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Additional information
MSc Marketing Management